Social Media Buyer - Media Solutions (Mexico)

Channel Factory provides intelligent marketing solutions for the next generation of contextual safety, suitability, and performance for brands and agencies. Our platform helps marketers implement, automate, and scale their marketing programs across the world’s largest video library, YouTube, and emerging growth channels. We sit at the intersection of marketing and suitability and have a mission of enabling the world’s top brands to consciously connect with the right audience in the right context, maximizing suitability and contextual performance. 

Channel Factory embodies a strong start-up culture that values diversity, collaboration, and results. Our bias towards execution balances critical thinking, analysis, and pragmatic problem solving. We expect a lot from one another and value our thoughtful and intellectually curious company culture. 

We are looking for an experienced Social Media Buyer to join our growing team. The ideal candidate will have extensive knowledge in programmatic media buying across various social platforms such as Meta (Facebook/Instagram), TikTok, YouTube, and others. This role requires fluency in Spanish to effectively support LATAM markets and collaborate with Spanish-speaking clients and the internal team. You will be responsible for managing end-to-end paid social media campaigns, from planning and execution to optimization and reporting, while ensuring they meet performance objectives and client goals.

The Social Media Buyer plays a key role in supporting the seamless execution of digital campaigns across primary social platforms like Meta and TikTok. Reporting to the Senior Social Media Manager, this role is responsible for the day-to-day management of campaign setup, monitoring, and optimization to meet performance goals. The Social Media Buyer also takes on account management responsibilities, ensuring clear communication between internal teams and clients. This role is perfect for someone with a passion for digital marketing and a desire to grow within a fast-paced, results-driven environment.

Responsibilities

• Campaign Setup and Management: Assist in the setup, execution, and day-to-day management of paid social media campaigns on platforms like Meta (Facebook/Instagram) and TikTok. Ensure all campaigns are implemented according to client briefs and aligned with performance goals.
• Programmatic Media Buying: Execute media buys across social platforms programmatically, optimizing delivery to achieve KPIs such as CTR, CPA, and ROAS. Ensure efficient and effective spend allocation across multiple social channels.
• Performance Monitoring and Optimization: Monitor campaigns daily and optimize in real-time by adjusting bids, budgets, and targeting to improve overall performance. Support the Senior Social Media Buyer in identifying opportunities for optimization and testing.
• Budget Management: Track and manage campaign budgets, ensuring optimal allocation across platforms and that campaigns are pacing toward target KPIs and objectives.
• Data Analysis and Reporting: Assist in compiling campaign performance data and insights into reports for the Senior Social Media Buyer and account management team. Contribute to the creation of clear and actionable performance summaries for client presentations.
• Collaboration with Senior Buyer and Teams: Work closely with the Senior Social Media Buyer to ensure that all campaigns are on track and optimized for success. Collaborate with cross-functional teams to ensure seamless execution and performance of campaigns.
• Account Management: Serve as a liaison between internal teams and clients, ensuring effective communication on campaign performance, optimization strategies, and any updates. Provide clients with regular performance reports and address any questions or concerns in a timely manner.
• Margin Optimization: Support margin optimization strategies by closely tracking financial performance and adjusting campaigns accordingly to meet profitability goals.

• 2-3 years of experience in digital marketing with a focus on paid social media buying across platforms like Meta and TikTok.
• A BA/BS degree in Marketing, Business Administration, or a related field is required.
• Familiarity with programmatic buying and social ad platforms.
• Proficiency in social media platforms like Meta Ads Manager, TikTok Ads, and analytics tools (Google Analytics, platform-specific reporting).
• Strong understanding of key performance metrics such as CPA, CPM, CPC, and ROAS.
• Comfortable with testing and campaign optimization techniques.
• Ability to analyze data and identify key trends, providing insights for optimizing campaigns and driving performance.
• Ability to manage multiple campaigns and tasks simultaneously, prioritizing work to meet deadlines.
• Proven ability to collaborate effectively with internal teams, including account management, creative, and senior-level team members.
• Strong verbal and written communication skills, capable of creating clear reports and delivering insights to internal teams and clients.

• Work with a leading startup in a high-demand industry, and you would be working with like-minded experts aiming to transform video ad operations
• Competitive salary
• Work-life flexibility – we value your contributions above all

About Channel Factory

Founded in 2010, Channel Factory is an award-winning marketing technology company which helps top global brands and agencies maximize YouTube advertising. Recognized as a technology innovator by Cynopsis and one of the fastest growing companies by Inc., Channel Factory has served over three hundred of the Fortune 500 in delivering scalable, brand safe, contextually aligned YouTube advertising software and services. By tapping into the deepest proprietary data pool on the market, the company enables highly customized, contextually aware, and dynamically optimized campaigns and provides industry-leading performance for a portfolio of clients across all industries.

Channel Factory is an equal opportunity employer and prohibits discrimination and harassment of any kind. Employment at Channel Factory is based solely on a person’s merit and qualifications. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or any other basis protected by the law.