Digital Marketing Manager

NXT GIG is on the lookout for a strategic and results-oriented Digital Marketing Manager to lead our digital marketing efforts. In this key role, you will be responsible for developing, implementing, and managing comprehensive digital marketing strategies that drive traffic, generate leads, and enhance our brand visibility. You will oversee various online marketing channels, including SEO, PPC, email marketing, and social media, ensuring they align with our overall business goals. The ideal candidate will possess strong analytical skills, creativity, and a deep understanding of the digital landscape. If you're passionate about leveraging digital channels to achieve business success, NXT GIG is the place for you!

Responsibilities

• Develop and execute digital marketing strategies across multiple channels to drive traffic and generate leads.
• Manage and optimize SEO and PPC campaigns to improve website visibility and ROI.
• Oversee email marketing strategies, including list management, content creation, and performance analysis.
• Monitor and analyze digital marketing performance metrics and provide insights for continuous improvement.
• Collaborate with content creators and designers to develop high-quality digital marketing content.
• Stay up-to-date with industry trends, digital marketing technologies, and best practices.
• Manage the digital marketing budget and ensure cost-effective marketing initiatives.

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Proven experience as a Digital Marketing Manager or similar role.
• Strong understanding of digital marketing channels, strategies, and tools.
• Proficient in Google Analytics, Google Ads, and social media advertising platforms.
• Excellent analytical and project management skills.
• Strong communication, leadership, and team collaboration abilities.
• Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.