Senior Demand Generation Marketing Manager

The Senior Demand Generation Marketing Manager plays a vital role in NIC MAP's success by creating and executing strategies that directly drive revenue growth. As a company deeply rooted in revolutionizing the senior housing industry, NIC MAP depends on innovative, data-driven marketing initiatives to position itself as a market leader. This role is ideal for a strategic yet hands-on professional who can collaborate effectively across teams while navigating a dynamic environment. This role demands both strategic vision and tactical execution to achieve measurable results in a fast-paced setting. 

• Strategy and Execution: Develop and implement integrated, multi-channel demand generation campaigns across email, paid media, webinars and events to attract and engage high-quality leads, nurturing their progression through the sales funnel. Act as both the strategist and executor, ensuring flawless campaign delivery and optimization. 
• Data-Driven Decision Making: Leverage tools like Salesforce, Marketo Measure and Google Analytics to analyze campaign performance, refine strategies and report on ROI. Use data to inform audience segmentation and tailor campaigns for maximum impact. 
• Cross-Functional Collaboration: Partner closely with Sales, Client Success and Product teams to ensure campaign alignment, seamless handoff of leads and consistency in messaging throughout the customer journey. 
• Lead Nurturing Optimization: Develop and manage robust lead-nurturing workflows and playbooks, driving prospects through the sales funnel to conversion. Continuously test and refine campaigns to stay ahead of industry trends and maintain a competitive edge. 

• Strategic Doers: You excel at crafting and executing strategies that generate tangible results. You thrive in roles that balance big-picture thinking with hands-on execution. 
• Data-Driven Leaders: You love digging into analytics, translating insights into actionable plans and continuously optimizing for better performance and ROI. 
• Collaborator Innovators: You thrive in dynamic teams, working across departments to align efforts and deliver seamless, impactful customer experiences. 

• 5–7 years of experience in B2B marketing with a proven track record in demand generation. Previous success in strategy development and hands-on execution in a fast-paced environment is essential. 
• Ability to lead cross-functional teams and collaborate fostering alignment and results-driven outcomes. 
• Knowledge of Marketo (or equivalent marketing automation tools) and CRM platforms like Salesforce. Familiarity with advanced analytics and tracking tools. 
• Demonstrated ability to create and execute multi-channel campaigns that drive measurable lead generation and revenue growth. 
• Strong problem-solving skills and the ability to navigate and succeed in a high-pressure, results-oriented environment. 

• Fully remote position.
• Competitive salary with performance-based bonuses.
• 401(k) with company matching.
• Comprehensive health, dental, and vision insurance.
• Generous paid time off and holidays.
• A dynamic, supportive, and innovative work culture.

• Travel Requirements: Limited travel up to 3-4 times per year.
• Work Environment: Remote position with provided equipment. May involve long periods of computer use and lifting up to 25 lbs.

• 401(k), with matching contributions from day one
• Health, Dental, and Vision insurance, along with FSA or HSA savings plans.
• Employee assistance program
• Generous paid time off
• Continuous learning and development opportunities
• Work from home Eastern standard business hours, Monday through Friday

Join Us:

If you're ready to contribute to a team that's making a tangible impact in the senior housing industry, we want to hear from you. Apply today and take the first step towards a rewarding career with NIC MAP.

EEO Statement:

NIC MAP is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Our policy encompasses all aspects of employment, including recruitment, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.