Paid Social (FACEBOOK & TIKTOK) Specialist

Description

As a Paid Social Specialist, you will play a crucial role in building, optimizing, and managing digital advertising campaigns for several brands. Your primary focus will be to oversee Facebook and TikTok campaigns from strategy to deployment to ongoing management. You will also be responsible for creating weekly reports on the progress of your campaigns in relation to several Key-Performance Metrics.

Note: All Remote Employees Must Be Available To Work During The Following Business Hours:

Monday: 9am – 5:30pm EST

Tuesday: 9am – 5:30pm EST

Wednesday: 9am – 5:30pm EST

Thursday: 9am – 5:30pm EST

Friday: 9am – 5:30pm EST

Key Responsibilities:

-Uploading video and image assets to the Facebook and TikTok ads manager and building ads in accordance with our established best practices

- Identify strategies for improving performance of Facebook and TikTok campaigns

-Collaborate with Copywriters and Creative Strategists for getting the assets required for improving campaign performance

-Manage and adjust campaign budgets in accordance with each brand’s financial forecasts and the campaign’s past performance

-Contribute to a variety of design projects, including landing pages, Amazon content, website graphics, packaging, and other initiatives.

-Rapidly Implement Feedback

-Efficiently Manage Multiple Projects

-Balance competing priorities across multiple projects, ensuring timely delivery without compromising attention to detail or quality.

Requirements

-Proven experience in Facebook Media Buying, particularly for ecommerce brands.

-Examples of successful campaigns that have scaled to at least $1000 in spend per day (please be prepared to discuss in an interview)

-Understanding of digital marketing principles, including the marketing funnel, direct response copywriting, and A/B testing.

-Ability to perform competitive research and understand the different marketing tactics being used

-Strong organizational and communication skills.

-Ability to work under tight deadlines and manage multiple projects simultaneousl

Flexible PTO

Chance to grow with an amazing team!