Manager, Category Strategy

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('SpinCo') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we'll continue to create and deliver content that reflects the current and ever-changing face of the world.

Reporting to the Senior Director, Category Strategy; as the Category Strategy Manager you will be part of a team responsible for developing deep knowledge of assigned industries/clients and translating that knowledge into scalable, insight-driven and client-focused NBCU portfolio solutions and strategic positioning.

You will also support the day-to-day activities and partnership between the Client Partnerships, sales, and marketing teams to drive revenue and grow our clients’ businesses

The Category Strategy team is also responsible for creating thought leadership narratives grounded in audience, content, media, and cultural trends at the national and global level. ​

Duties and Responsibilities

• Serve as part of the go-to, expert team for key category research inclusive of Financial Services & Insurance across NBCUniversal Ad Sales
• Research, analyze and report on relevant categories, changing consumer behaviors & media industry trends
• Perform dataset analysis to identify relevant insights and translate into clear, concise and polished internal & external-facing materials
• Develop, deliver, and present compelling stories around the relevant categories, including trends and insights to facilitate the development of client-centric strategies & category-level solutions
• Develop comprehensive knowledge of the NBCUniversal portfolio & provide strategic sales positioning to differentiate the NBCU portfolio in the marketplace
• Turn insights and trends into compelling narratives reflecting how Comcast/NBCU platforms and assets can turn a client’s brand positioning into a fully realized marketing and media investment at scale
• Identify new revenue growth opportunity areas and work with sales & cross-functional stakeholders to capitalize on those opportunities
• Operationalize, organize, and project manage day-to-day activities of the Category Strategy team and relevant categories
• Oversee and/or provide guidance to more junior team members as necessary (e.g. Ad Sales Rotational Associates, interns, etc.)

• Bachelor’s degree required
• 5+ years in relevant experience
• Successful candidate must be a strategic thinker with a strong interest in advertising/media, consumer insights, and business.
• Team player with strong communication, strategic narrative and interpersonal skills. Focused on cultivating and growing strong internal and external relationships
• Capable of handling multiple projects in a fast paced, deadline driven environment
• Act proactively to anticipate and deliver on sales requests and client need
• Ability to work efficiently and accurately with excellent attention to detail
• Advanced knowledge of Microsoft Excel and PowerPoint

Desired Characteristics:

• Strong organizational skills – ability to manage multiple projects simultaneously
• Team player with strong written & oral communication and interpersonal skills
• Interest in advertising/media, consumer insights, and business
• Outstanding reading comprehension, writing and presenting skills
• Understanding of the creative development process
• Passionate about the television and digital media space
• Deck/presentation design skills a plus

Additional Requirements:

Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $95,000 - $120,000 (bonus eligible)

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].