Associate Director, US Integrated Marketing

Inclusion at Bumble Inc. 

Bumble Inc. is an equal opportunity employer and we strongly encourage people of all ages, colour, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents, people with disabilities, and neurodivergent people to apply. We're happy to make any reasonable adjustments that will help you feel more confident throughout the process, please don't hesitate to let us know how we can help.

In your application, please feel free to note which pronouns you use (For example: she/her, he/him, they/them, etc).

We’re looking for a strategic and dynamic Associate Director of US Integrated Marketing to join our team. This role will sit at the intersection of brand strategy, creative storytelling, and cross-channel marketing execution. Responsible for leading high-impact campaigns, this role will play a key part in driving brand relevance and resonance within the US.

As a senior leader, you’ll be a key voice in translating business objectives into cohesive, integrated marketing strategies—partnering closely with creative, comms, and product marketing teams. You’ll work cross-functionally and ensure seamless execution of integrated campaigns that scale Bumble’s brand across the United States. Your ultimate goal will be to drive brand awareness and deliver growth in the US by designing campaigns based on market needs and performance trends, and  identifying opportunities to build and scale our brand. 

• Lead the development and execution of marketing strategy and integrated go-to-market plans 
• Determine marketing mix and make strategic recommendations on paid media mix
• Manage external and internal partners to develop integrated campaigns, spearhead brief writing, provide strategic feedback, review creative assets, develop go-to-market plans and decks, and manage campaign execution, performance analysis, and reports.
• Ensure all campaigns are executed on time and within budget through effective project management
• Collaborate cross-functionally with internal creative, PR, Media, Product marketing, Partnerships, and Growth teams to drive holistic plans against key market business metrics
• Oversee day-to-day collaboration with our media agency, ensuring strategic alignment, seamless execution, and continuous optimization across paid channels.
• Analyze consumer and audience insights to translate them into actionable marketing plans
• Inspire and empower the US Integrated Marketing Team through thoughtful leadership, strategic oversight, and unwavering support to drive bold, cohesive brand initiatives
• Execute strategic partnerships that align with Bumble’s brand values and assist with driving brand awareness and user acquisition
• Oversee US influencer marketing plans, partnering with internal teams, agency partners, and creators to develop culturally resonant, brand-aligned campaigns that spark conversation Be data-driven in all decision-making, monitoring the effectiveness of marketing campaigns on brand awareness and user acquisition
• Leverage global learnings and adapt them to market strategy; develop and share in-market learnings based on key successes and failures

• Bachelor’s degree; MBA or Master’s is a plus.
• 8–10 years of experience in brand, integrated, or strategic marketing, ideally in consumer tech, lifestyle, or culturally-driven brands
• A proven track record of launching multi-channel campaigns that drive both emotional connection and measurable results.
• Experience in marketing and/or media with deep expertise and understanding of the US market
• Creative problem-solving skills and a solutions-oriented mindset
• Ability to work to tight deadlines, adjust to changes in priorities, and balance short-term needs with long-term strategic initiatives
• Solid understanding of the media landscape, channels, and measurement
• Strong analytical skills to determine campaign success and market performance
• Experience using data and metrics to measure impact and pivot accordingly
• Proven ability to cultivate and lead high-performing teams with empathy, vision, and a commitment to growth and collaboration.

• You have strong strategic marketing expertise, with a proven ability to translate business objectives into impactful, insight-driven campaigns.
• You are adept at executive communication, with the ability to present complex marketing strategies and performance insights to senior leadership with clarity and impact.
• You are a strong communicator and relationship builder.
• You possess strong attention to detail and organizational skills with excellent communication, presentation, management, and interpersonal skills.
• You have a positive ‘can-do’ attitude and a flexible approach to teamwork.
• You are proactive in your approach and take initiative, leveraging and learning from the successes and challenges of prior campaigns
• You have excellent time management skills and know how to manage multiple priorities, breaking large projects into manageable pieces.
• You lead with empathy and inspire teams to do their best work through mentorship, trust, and support.
• You excel at fostering a collaborative and inclusive team environment where creativity and innovation thrive.
• You are skilled at providing clear guidance, constructive feedback, and professional development opportunities to help your team grow.
• You are a strategic thinker with a strong point of view who also loves rolling up their sleeves to get things done.

About Us

Bumble Inc. is the parent company of Bumble, Badoo, Bumble For Friends, and Geneva. The Bumble platform enables people to build healthy and equitable relationships, through Kind Connections. Founded by Whitney Wolfe Herd in 2014, Bumble was one of the first dating apps built with women at the center and connects people across dating (Bumble Date), friendship (Bumble For Friends) and professional networking (Bumble Bizz). Badoo, which was founded in 2006, is one of the pioneers of web and mobile dating products. Bumble For Friends is a friendship app where people in all stages of life can meet people nearby and create meaningful platonic connections. Geneva is a group and community app for people to connect based on shared interests.