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Account Executive, NBC & Telemundo  Dallas/Fort Worth image - Rise Careers
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Account Executive, NBC & Telemundo Dallas/Fort Worth

Company Description

NBCUniversal owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. We strive to foster a diverse and

inclusive culture where our employees feel supported, embraced and heard. We believe that our workforce should represent the communities we live in, so that together, we can continue to create and deliver content that reflects the current and ever-changing face of the world. Click here to learn more about Comcast

NBCUniversal’s commitment and how we are making an impact.

Job Description

KXAS-TV and KXTX -TV, the NBCUniversal television stations in DFW, are looking for a dynamic Account Executive to join the Multi-Market Sales team. This position is primarily responsible for maintaining and growing sales revenue, as well as cultivating and developing new advertisers for the station groups. The ability to work multi-cultural with clients of all levels of business is paramount, from large cap, medium and small businesses, in addition to exploring unique paths to procure business. The Account Executive will be expected to meet quarterly and annual targets by servicing existing clients as well as identifying and prospecting new business. This position requires an individual with a keen ability to develop concepts to create, incrementally grow and maintain sales revenue by connecting a corporation’s marketing goals seamlessly with the entire portfolio of NBC Local Media content distribution platforms. This position also requires the understanding of non-linear sales and the ability to sell these platforms. The successful candidate will need a strong understanding of non-linear products, specifically the OTT landscape, will be critical to the success of our organization.

Job Duties

  • Own, manage, and develop relationships with clients, agencies and
    advertisers through day-day interaction
  • Generate and increase revenue from an established account list to meet and exceed annual revenue goals
  • Embrace, understand, target, pitch and secure integrated marketing, and non-linear platforms to meet these revenue goals (Including OTT)
  • Create customized solutions for local clients that will demonstrate the power of NBC Local Media with the ultimate goal of monetizing NBC DFW properties.
  • Ascertain and market to previously untapped, emerging and traditional brands and businesses to drive revenue through negotiating and selling the value and benefit of TV, mobile, digital, out-of-home and all other multi-marketing platforms
  • Develop growth revenue by focusing on “conversion” targets from competitive media including radio, print, digital, out of home, cable, events, etc.
  • Organize management of a business opportunity pipeline and sharp revenue forecasting.
  • Learn NBC Salesforce systems and Traffic/Order flow processes and create presentations using MS EXCEL.
  • Effectively present sales proposal and sales pitches to internal and external clients.

Qualifications

Basic Qualifications:

  • BS/BA degree or equivalent experience
  • Minimum 5 years of experience in media sales and/or marketing roles with a
    successful track record of generating increased sales
  • Knowledge of media research and measurement products
  • Proven success selling non-linear AD solutions including OTT/CTV

 

Eligibility Requirements:

  • Interested candidates must submit a resume/CV to this job through www.nbcunicareers.com
  • Must be 18 years or greater
  • Must have unrestricted work authorization to work in United States
  • Must have a valid driver’s license, the ability to drive and own a vehicle for transportation to and from client meetings
  • Must be willing to work at the station just south of DFW Airport
  • Must accept Solutions, NBCUniversal’s Dispute Resolution Program

 

Desired Qualifications:

  • Agency, strong understanding of General and Hispanic markets, creative marketing and/or other brand entertainment experience is preferred
  • Solutions-oriented thinker with the ability to quickly understand and assess opportunities and/or problems and be able to respond with creative ideas and solutions
  • Strong communication and presentation skills, both oral and written
  • Excellent computer skills with MS programs: Excel, PPT, Word and ability to create innovative presentation decks with expertise
  • Adept at prospecting, generating proposals and closing the sale
  • Perceptive, insightful and intuitive abilities
  • Ability to creatively analyse and react to a variety of sales challenges
  • Ability to multi-task while staying organized and focused
  • Broad based knowledge of traditional and emerging media platforms
  • Innovative approach to a changing market place
  • Enthusiastic and positive team player within the organization
  • Competitive with a desire to win
  • Creative problem solver with strong analytical aptitude
  • Self-starter and motivator who can thrive in both corporate and start-up environments
  • Must be willing and able to work a flexible schedule and be available some evening hours as needed for client events

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision.

NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. 

If you are a qualified individual with a disability or a disabled veteran, you have the right to request a reasonable accommodation if you are unable or limited in your ability to use or access nbcunicareers.com as a result of your disability. You can request reasonable accommodations by emailing [email protected].

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Average salary estimate

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What You Should Know About Account Executive, NBC & Telemundo Dallas/Fort Worth, NBCUniversal

Are you ready to take your sales skills to the next level? NBC & Telemundo in Dallas/Fort Worth are on the hunt for a dynamic Account Executive to join our Multi-Market Sales team! At NBCUniversal, we pride ourselves on our ability to engage and empower diverse communities through our cutting-edge media platforms. In this crucial role, you will focus on maintaining and growing sales revenue while cultivating relationships with advertisers of all sizes. You’ll have the exciting opportunity to work with both existing clients and explore fresh avenues to attract new business. We’re looking for someone with a flair for developing creative marketing concepts that align with corporate goals, using our vibrant portfolio to drive results. The role requires a solid understanding of non-linear advertising solutions, particularly in the OTT space, as you’ll be pitching innovative integrated marketing ideas. Imagine helping businesses navigate the synergy between traditional and digital media—it's all about connecting with clients and crafting tailored advertising solutions. You're not just meeting targets; you’re building lasting partnerships and contributing to the community’s growth! Strong communication skills are essential, as you'll be presenting ideas to a variety of stakeholders. If you're an enthusiastic self-starter who thrives on competition and creativity—and if you’re excited about collaborating with a diverse and dynamic team—this could be the perfect fit for you at NBC & Telemundo Dallas/Fort Worth.

Frequently Asked Questions (FAQs) for Account Executive, NBC & Telemundo Dallas/Fort Worth Role at NBCUniversal
What are the key responsibilities of an Account Executive at NBC & Telemundo Dallas/Fort Worth?

As an Account Executive at NBC & Telemundo Dallas/Fort Worth, you'll focus on maintaining and growing sales revenue. This includes managing relationships with various advertisers, pitching integrated marketing solutions, and identifying new business opportunities. You'll also be responsible for meeting quarterly and annual revenue targets by serving current clients and acquiring new ones, all while utilizing our diverse media platforms.

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What experience is required for the Account Executive role at NBC & Telemundo Dallas/Fort Worth?

Candidates for the Account Executive position at NBC & Telemundo Dallas/Fort Worth should have a BS/BA degree or equivalent experience, along with a minimum of 5 years in media sales or marketing. A track record of increasing sales and a deep understanding of both traditional and digital advertising solutions, particularly OTT/CTV, is essential for success in this role.

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What qualities make a successful Account Executive at NBC & Telemundo Dallas/Fort Worth?

Successful Account Executives at NBC & Telemundo Dallas/Fort Worth possess strong communication skills, creativity, and a solutions-oriented mindset. They thrive in both corporate and start-up environments and can strategize effectively to overcome sales challenges. Additionally, being a motivated team player with a competitive spirit and a passion for media is crucial.

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How does NBC & Telemundo Dallas/Fort Worth support diversity in the workplace?

NBC & Telemundo Dallas/Fort Worth actively fosters an inclusive culture where all employees feel valued and heard. By ensuring a workforce that reflects the diverse communities we serve, we create content that resonates with everyone. Our commitment to Diversity, Equity, and Inclusion is a cornerstone of our operations and is reflected in our hiring practices.

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What tools will I need to use as an Account Executive at NBC & Telemundo Dallas/Fort Worth?

In your role as an Account Executive at NBC & Telemundo Dallas/Fort Worth, you'll use tools like NBC Salesforce systems for managing accounts and traffic/order flows. Proficiency in Microsoft Excel and other MS programs will also be essential for creating compelling presentations and tracking sales performance.

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Are there opportunities for career development as an Account Executive at NBC & Telemundo Dallas/Fort Worth?

Yes! NBC & Telemundo Dallas/Fort Worth is committed to providing continuous learning and development opportunities for employees, including workshops, seminars, and mentorship programs to help them grow and thrive in their careers. We believe in investing in our team members to prepare them for future opportunities within the company.

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What kind of work environment can I expect as an Account Executive at NBC & Telemundo Dallas/Fort Worth?

The work environment at NBC & Telemundo Dallas/Fort Worth is dynamic and collaborative. As an Account Executive, you'll engage with a diverse team and have the chance to participate in vibrant meetings and events. Expect a focus on teamwork, creativity, and a strong support system to help you excel in your initiatives.

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Common Interview Questions for Account Executive, NBC & Telemundo Dallas/Fort Worth
How do you build relationships with clients as an Account Executive?

To effectively build relationships with clients, it’s crucial to approach each interaction with genuine interest and attentiveness. Start by understanding their business goals and challenges, and then tailor your communication to show how your solutions can address their needs. Regular follow-ups, personalized pitches, and exceptional service will help solidify these connections over time.

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What strategies would you use to grow sales revenue in a competitive market?

To grow sales revenue in a competitive market, I would conduct thorough market research to identify how our offerings can differentiate from competitors. Creating targeted marketing campaigns that highlight unique selling points and utilizing data analytics to track campaign effectiveness can lead to better decision-making and optimized sales strategies.

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What experience do you have with non-linear advertising solutions?

My experience with non-linear advertising solutions includes working with OTT platforms and developing integrated campaigns. I have successfully pitched these solutions by demonstrating their value in reaching targeted audiences effectively, leading to increased client satisfaction and sales success in previous positions.

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Can you provide an example of a successful proposal you've created?

Certainly! One successful proposal I developed involved combining traditional TV spots with digital and social media strategies for a local business. By showcasing the integrated approach's potential reach and engagement metrics, we secured a significant advertising contract that exceeded our revenue goals for the quarter.

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How do you prioritize your tasks when managing multiple clients?

When managing multiple clients, I prioritize tasks using a combination of urgency and importance. I maintain a well-organized pipeline and utilize tools for tracking deadlines and follow-ups. Regularly reassessing priorities ensures that I address high-impact opportunities while still servicing existing clients effectively.

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What is your approach to understanding client needs?

My approach to understanding client needs involves active listening and open communication. During initial meetings, I make it a point to ask probing questions and encourage clients to share their business challenges. This insight allows me to tailor solutions that align with their objectives and build trust in our working relationship.

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How do you stay motivated during challenging sales periods?

During challenging sales periods, I maintain motivation by setting smaller, achievable goals and celebrating incremental victories. Additionally, I frequently seek feedback from colleagues and mentors, keeping a positive outlook and reminding myself of past successes to inspire continued effort.

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Describe your experience with presentations to clients.

I have extensive experience delivering presentations to clients, utilizing engaging visuals and data-driven insights to convey our value propositions. I focus on creating an interactive atmosphere by encouraging client questions and discussions, which fosters a collaborative environment and better understanding of their needs.

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How do you handle objections from clients?

Handling client objections effectively involves active listening and empathizing with their concerns. I always address their objections directly by providing relevant examples or data to alleviate their fears, and then I guide the conversation toward finding a mutually beneficial solution.

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Why do you want to work for NBC & Telemundo Dallas/Fort Worth?

I want to work for NBC & Telemundo Dallas/Fort Worth because of the company’s strong commitment to diversity and inclusion, as well as its reputation for delivering high-quality content. I admire their innovative approach to media and would love to contribute to a team that empowers communities and creates impactful connections through storytelling.

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We are in business to create and deliver content so compelling it entertains, informs and shapes our world. We believe that the talent, creativity and diversity of our people are our greatest resources. We take our business seriously, but do no...

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DATE POSTED
November 26, 2024

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