Director of Marketing & E-commerce

About Epic Tales

At Epic Tales we create personalized stories that draw families closer and spark every child’s lifelong love of reading. Each book is printed-to-order with the child as the hero—turning story-time into a daily bonding ritual and igniting a passion for books that lasts for life. Our next chapter is bold: scale from $1 M to $3 M+ in annual revenue while doubling re-order rates and maintaining a premium, keepsake-quality experience.

The Mission for this Role

As Director of Growth & E-commerce you will own the company’s primary success metric—new customers acquired profitably—and orchestrate every lever that drives it. You will be both strategic leader and sleeves-rolled-up operator, managing our paid-media, CRO, email and tech specialists while personally diving into campaign builds, creative testing, and analytics whenever needed. Your mission: take our proven product, refine its message, and scale it to the first $20M.

How You’ll Fit with the Team

• Report directly to the two founders (Tech + Product Marketing).
• Lead a pod that already includes a Junior Media Buyer, senior CRO specialist, Klaviyo email marketer, and dev resources.
• Get hands on with the channel scaling and testing of messaging and positioning. 
• Full autonomy to hire, promote, or part ways with team members and agencies; budget authority across media, creative, tech, and tooling.
• Collaborate with the founders on product roadmap and brand guidelines—once those guidelines are set, you can run tests without additional approvals.

Key Responsibilities

• Systematise creative & messaging — build a rapid-testing pipeline that refines hooks around bonding-ritual + learning value.
• Own the growth P&L — hit revenue and LTV:CAC targets; forecast and manage paid-media budgets.
• Scale acquisition channels — Scale paid spend across Meta, AppLovin, TikTok, Google, and emerging platforms at profitable ROAS.
• Prioritising Meta
• Drive lifecycle revenue — optimise flows and campaigns in Klaviyo; deploy segmentation that lifts LTV
• Level-up the team — set OKRs, mentor, and, when necessary, recruit or replace talent to keep velocity high.

Report with clarity — maintain live dashboards; present weekly cohort and unit-economics insights to founders.

How We Work

• Holes-Driven Alchemists — we obsess over the outcome (family bonding & reading joy), not the features AKA we sell the hole, not the drill.
• Data beats opinion — every new test is shipped with a metric and kill-criteria.
• Default to autonomy — once objectives and guard-rails are clear, you run.
• Feedback is fuel — we critique fast, iterate faster, and celebrate wins loudly.

Must-Have Qualifications

• Managed $300 k+/mo paid-media budgets on Meta at sustainable ROAS.
• Led growth for a DTC brand that scaled past $10 M Revenue
• Hands-on mastery of Woo-commerce + Klaviyo and familiarity with pixel/server-side attribution.
• Hired, coached, and performance-managed a cross-functional growth team (media, CRO, email, creative).
• Data-obsessed operator fluent in cohort analysis
• Entrepreneurial mindset; thrives on progress over perfection and “selling the hole, not the drill.”

Nice-to-Have Experience

• Personalised, print-on-demand, or children’s product categories.
• Global shipping / duty optimisation for multi-region DTC.
• Subscription or series-based product models.
• LTV modelling, and SQL or BI tools.
• Creative-strategy background (storyboarding, UGC briefing) for kid-focused brands.

Equivalent to USA 1099 contract

Performance based incentive structure

• Base = $6000 - $8000 per month
• Performance Escalator
• +$300 added to monthly base for each: 
• $0.5 M annual-revenue increment above $1 M (e.g., $1.5M, $2M …)
• 0.10 LTV:CAC uplift above 1.00 (e.g., 1.10, 1.20…)

10 days paid vacation

Contract term: 24 months

Compensation structure workbook

Ready to turn big ideas into bigger growth?