Data Analyst (Google Analytics SQL) - job 1 of 2

As a Data Analyst at Mobica, your primary responsibilities will involve consulting internal stakeholders using data insights, acting as an intermediary between the product team and business divisions, and gathering and analyzing data for actionable insights. You’ll utilize tools like Google Analytics and Data Studio to develop dashboards and reports, and actively participate in monitoring and analyzing digital marketing performance.

To excel in the Data Analyst role at Mobica, you should have 5-7 years of experience in digital analytics and tag management. Familiarity with Google Analytics (UA/GA360/GA4), Data Studio, and SQL is crucial. You'll also need excellent analytical and communication skills to translate insights effectively to various stakeholders, along with a good command of English, both spoken and written.

Mobica is passionate about empowering its employees to develop their careers. As a Data Analyst, you’ll have access to diverse training programs and mentoring opportunities. You'll be encouraged to choose your career path, whether it's technical or management-focused, effectively broadening your horizons within a multicultural and supportive environment.

At Mobica, Data Analysts frequently work with various tools, including Google Analytics, Data Studio, Qlik, and Looker, alongside SQL and Tealium Tag Management for effective digital analytics and tag management solutions. This toolkit enables our analysts to deliver precise data-driven insights to our teams.

Joining Mobica as a Data Analyst comes with a wide array of benefits, including competitive salaries, flexible working hours, private medical insurance, and access to wellness programs like the Multisport program. You’ll enjoy additional perks such as company social events, regular treats like cakes and fruits, and the opportunity for relocation assistance.

In your response, highlight specific projects where you utilized Google Analytics. Mention key metrics you tracked, insights you derived, and how your analysis influenced decision-making. Demonstrating a strong command of Google Analytics tools will showcase your readiness for success at Mobica.

Discuss your approach to data analysis, emphasizing how you prioritize stakeholder requirements and translate complex data. You might touch on methodologies for gathering business requirements and effective communication strategies to present your findings in a clear, compelling manner.

Illustrate your analytical process, including data modeling techniques, the use of visualization tools like Data Studio, and how you spot anomalies or evolving trends. Sharing examples of specific trends you've identified in past roles can highlight your analytical capabilities.

Share a detailed story focusing on a specific problem, the data tools you employed, and the troubleshooting methods you used. Be sure to outline the outcome or any valuable lessons learned, showcasing your problem-solving skills and resilience.

Express how you would initiate a meticulous investigation to understand root causes, citing techniques to validate and cross-check data. Discuss the importance of transparency in communicating findings to stakeholders, demonstrating your commitment to data integrity.

Talk about your proficiency with tools like Qlik or Looker, and describe the types of dashboards you have built. Provide an example where your dashboards significantly improved visibility for decision-makers and mention any user feedback you received.

Discuss the methods you employ to keep abreast of industry developments, such as attending webinars, participating in online courses, or subscribing to relevant publications. Convey your passion for continuous learning in the fast-evolving field of digital analytics.

Explain your approach to breaking down complex insights into digestible pieces, perhaps using metaphors or relatable examples. Stress the importance of tailoring your communication style to the audience’s background and ensuring engagement through stories and visuals.

Talk about your hands-on experience with Tealium or similar systems, elaborating on specific projects where these tools facilitated better data collection and management. Your answer could include any challenges faced and how you optimized tag implementation.

Emphasize the integral role of customer experience in shaping insights and strategies. Share examples where your analyses improved customer interactions, demonstrating your understanding of how digital analytics impacts the broader business goals in the travel or retail sectors.