VP, Marketing and Creative Strategy

Your Role at MediaLab

The VP of Integrated Marketing and Creative will drive the strategic direction and execution of brand strategy and integrated marketing initiatives to amplify brand presence, enhance customer engagement, and support business growth. The ideal candidate is a strategic thinker with a creative mindset who thrives in a fast-paced environment and has a proven track record of leading cross-functional teams to success.

• Manage a multi-layered organization of strategists and designers.
• Develop a best-in-class sales enablement workflow to ensure the sales organization is organized, mobilized, and effective.
• Leverage insights and trends to create distinctive integrated marketing solutions in collaboration with the Sales team.
• Lead pre-sale strategy for custom program ideation and development, creating tailored marketing materials based on client goals, target audience, and brand positioning.
• Collaborate closely with internal teams to co-create innovative concepts specifically tailored to key clients—leveraging market insights and consumer trends to deliver strategic recommendations.
• Apply deep expertise in 360 marketing campaigns (media, content, social, events) to power creative strategy, production, and execution that supports revenue growth.
• Drive sales enablement across a multi-layered organization by maintaining and updating sales tools and resources—including sales collateral, proactive and pitch decks, case studies, and product information sheets—to assist the sales team in closing deals.
• Lead training and onboarding for the sales team to ensure they have a comprehensive understanding of the brand, products, and messaging from a marketing and strategy lens.
• Collaborate on B2B-focused marketing initiatives, including events, industry awards, sponsorships, and management of brand presence across B2B social media channels.
• Lead, mentor, and develop a high-performing integrated marketing and creative team, fostering a collaborative, innovative, and results-oriented work environment.
• Demonstrate strong communication and leadership skills to both lead with clarity and pitch/present materials as needed.

• Extensive understanding of the media landscape, with a deep understanding of the unique needs and expectations of Tier 1 clients and Fortune 500 brands—especially in fast-paced, high-stakes environments.
• Proven ability to lead large, multidisciplinary teams across creative, strategy, and marketing functions—both in-person and remotely—with a focus on building strong team dynamics, accountability, and performance.
• Well-connected within the media and creative industries, with an established network and active presence in relevant professional communities.
• Demonstrated success in pitching and executing off-platform experiences, including events, panels, and activations that extend the brand beyond traditional digital formats.
• A natural drive to explore, question, and uncover new ideas—curiosity is a must and can't be taught. We're looking for someone who actively seeks out learning opportunities and approaches challenges with a discovery mindset.
• Ability to keep pushing forward when things don’t land the first time. You’re a self-starter who is relentless in pursuit of improvement, solutions, and results—even in the face of setbacks or ambiguity.
• A strong pulse on youth culture and emerging trends, with the ability to translate cultural insights into relevant, forward-thinking creative strategies.
• Highly collaborative and diplomatic, able to work cross-functionally to build consensus, align stakeholders, and drive initiatives forward with clarity and purpose.
• Energizing, optimistic, and people-first, bringing a positive presence and infectious enthusiasm that motivates and inspires teams and partners alike.
• Preferred: Advanced degree (MA or MS) in Marketing, Creative Design, Communications, Digital Marketing, Advertising, Media Studies, or a related field.
• Minimum of 10 years’ experience in marketing leadership and team management, with a track record of delivering strategic vision, operational excellence, and measurable business results.