Paralegal - Advertising, Marketing & Digital

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Team:

The Advertising, Marketing, Standards and Practices, and E-Commerce Legal team advises on all of Mattel’s consumer facing assets, e.g., advertising assets, packaging compliance, marketing promotions, social media accounts,  as well as on the production and distribution of all original content and other entertainment assets distributed in any media (e.g., television, streaming, and digital), including, but not limited to, short-form videos, traditional long-form content, feature films, product and mobile apps, digital games, licensed partnerships activity and products to ensure compliance with regulations related to advertising and marketing and industry standards.  The team also leads compliance and regulatory support for Mattel’s e-commerce platform(s) and websites.  Expect a dynamic and fast-faced role where you get to make decisions that impact the foundation of this team.   

The Opportunity: 

Mattel is seeking a motivated, passionate, collaborative and driven Paralegal to help support Mattel’s growing digital experiences, apps, games, websites, social media platforms, and e-commerce business as well as advertising and marketing regulatory practice across Mattel’s portfolio of brands. The ideal candidate will have direct experience in regulatory compliance of digital products, including but not limited to, advising on terms and conditions, platform clearances, the FTC mail-order-rule, subscription laws, email collection, CAN-SPAM, translations, pricing, advertising and marketing, and COPPA, and will be able to build and foster trusting relationships with executive and creative partners, handling all matters with diplomacy in an environment of changing technological and regulatory infrastructure, short turnarounds, and strict deadlines.  

What Your Impact Will Be: 

• Review and advise on compliance and regulatory issues related to digital assets, including mobile apps, games websites, social media platforms, etc., advertisement assets, marketing campaigns, and promotions (e.g., television commercials, digital ads, influencer initiatives, sweepstakes/contests/giveaways, branded websites, and in-store signage). 

• On an as-needed basis, review and advise on entertainment content (e.g., short-form/digital content, episodic programming, feature-length films, mobile apps and games, and products and partnerships), as assigned, to ensure compliance with advertising and marketing laws, COPPA, and any other applicable laws and regulations domestically and internationally, any self-regulatory guidelines (e.g., CARU), as well as industry best practices and internal standards.

• Track pending legislation, regulations, and/or industry trends related to emerging platforms, digital media, social media, mobile apps and games, privacy, AI, advertising and marketing.

• Draft memos, guidelines, training, or other write ups as requested and under the supervision and guidance of the Managing Attorney(s).

• Work closely with other team leads to ensure alignment of policies, procedures, and practices across the department.

• Position involves daily direct contact with internal clients, colleagues, and attorneys, as well as some contact with outside counsel. 

• This individual will be required to actively manage multiple matters simultaneously and respond to day-to-day questions and issues that often involve novel legal subject matter and evolving legal and regulatory requirements.

What We’re Looking For:

• BA/BS degree and preferably, a Paralegal certificate
• Research, understand and apply regulations;
• Identify and analyze issues and elevate as appropriate;
• Take ownership of issues and matters through to their appropriate conclusion;
• Prioritize and manage multiple matters, providing timely responses;
• Communicate effectively in person and in writing;
• Be a creative, positive, proactive, self-starter with the ability to work independently across multiple teams and consistently exercise great judgment;
• Attend to detail, especially when communicating, analyzing, and applying legal and regulatory concepts;
• Maintain a professional demeanor, in writing and in person; and
• Apply general standards and principles to specific cases logically, practically, and consistently.
• 3+ years as a paralegal with experience at a law firm or a large company law department.
• Preferably, 2 to 3 years’ experience in tech, digital media, social media, AI, or e-commerce, focusing on compliance, privacy, and/or other regulatory support.
• Candidate should possess the ability to perform in a fast-paced, rapidly changing, and time-sensitive environment, and be able to exercise independent judgment when advising on a wide range of issues affecting key initiatives across the Mattel portfolio of brands. 

The base hourly rate for this position is between $30.00 and $46.00 per hour.
**This range is indicative of projected hiring range, however base hourly rate will be determined based on a candidate’s work location, skills and experience. Mattel offers competitive total pay programs, comprehensive benefits, and resources to help empower a culture where every employee can reach their full potential.

Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles.

How We Work:

We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are:

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.

Mattel’s award-winning workplace culture has been recognized by Forbes, Fast Company, Newsweek, Great Place to Work, TIME, and more.

Visit us at https://jobs.mattel.com/ and www.instagram.com/MattelCareers.

Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers, and all applicants will receive consideration for employment without regard to race, ethnicity, color, national origin, religion, sex, gender, gender identity or expression, sexual orientation, veteran and protected veteran status, disability status, and or any other basis protected by applicable federal, state or local law.

Pursuant to the Los Angeles Fair Chance Ordinance and the California Fair Chance Act, qualified applicants with arrest or conviction records will be considered for employment.

Videos to watch:
The Culture at Mattel
Mattel Investor Highlights