Marketing Program Specialist - job 1 of 2

Job Summary

A company is looking for a Marketing Program Specialist to support marketing initiatives and drive customer growth.

Key Responsibilities

• Support the execution of go-to-market and sales initiatives through campaign coordination and logistics
• Implement marketing tactics to drive demand generation efforts for assigned teams
• Collaborate with sales and marketing teams on tasks and report on key performance indicators (KPIs)

Required Qualifications

• 2 years of experience in marketing program development
• Bachelor's degree
• Experience with CRM systems and marketing automation tools, such as Salesforce and Marketo
• Solid analytical skills and data-driven thinking
• Prior working experience in B2B tech