Marketing Platform Specialist - job 2 of 2

Job Summary

A company is looking for a Marketing Platform Expert.

Key Responsibilities

• Lead marketing automation efforts using Hubspot and Iterable
• Support the migration from Iterable to Hubspot for B2B use cases while ensuring continued use of Iterable for B2C
• Manage email and SMS campaigns, build landing pages, and execute lead scoring strategies

Required Qualifications

• Extensive experience with Hubspot and Iterable
• Strong knowledge of CRM integration, including Salesforce
• Experience in email marketing, SMS, campaign management, and lead scoring
• Strong analytical skills to track and report on campaign performance