Market Insights Analyst - job 1 of 2

Job Summary

A company is looking for a Market and Consumer Insights Analyst.

Key Responsibilities

• Lead research on customer demographics, needs, and behaviors to build detailed personas
• Provide insights to cross-functional teams to shape marketing messaging and strategies
• Conduct ongoing research initiatives and deliver monthly reporting on consumer insights and market trends

Required Qualifications

• 3+ years of experience in consumer insights, market research, or business analysis
• Experience with both qualitative and quantitative research methodologies
• Ability to synthesize findings into actionable insights
• Experience working collaboratively with marketing, product, and customer support teams
• A passion for understanding consumer behavior and translating feedback into strategic direction