Senior Marketing Manager

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.

Within Lyft, the Lyft Urban Solutions (LUS) team delivers station-based micromobility solutions that riders love in 55+ cities across 16 countries globally. People are central to all that we do, whether it is members of the LUS team, our city and operational partners, or the communities we serve. To create the world’s best transportation, we start with our own team by creating an open, inclusive, and diverse organization.

LUS External Affairs – composed of Public Policy, Marketing, and PR – plays an important brand stewardship and leadership role for the organization, acting as a voice of LUS and as a trusted representative of the company to clients and other partners. Lyft is looking for a Senior Marketing Manager who will be a member of the External Affairs leadership team,  will shape and execute the marketing strategy for Lyft's Urban Solutions (LUS), and will lead coordination with central Lyft Marketing on strategic brand initiatives. The ideal candidate will be a strategic thinker with a proven track record in marketing leadership, brand management, and cross-functional collaboration.

This Head of LUS Marketing will establish positioning, identify target audiences, and develop marketing plans with specific objectives across LUS. They will lead the execution of marketing GTMs from ideation to launch to analysis, leveraging internal support and driving collaboration. This role will analyze customer insights, consumer trends, market analysis in micromobility, and marketing best practices to build successful strategies. They will create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics for the future. In this role you will partner with multiple cross-functional teams to design, test, and evolve marketing strategies for Lyft Urban Solutions, as well as serve as the LUS representative on Lyft-wide marketing initiatives. Finally, given the importance of marketing for many LUS customers, the Head of Marketing will lead and be accountable for all contractual marketing initiatives, as well as serve as the main point of contact for external customers on marketing agreements and deliverables. 

If you are a marketing professional that shares our vision for sustainable transportation that empowers local communities, reduces our environmental footprint and brings people together, we’d love to meet you.

Responsibilities:   

• Manage the LUS Marketing and Community Engagement team and corresponding programmatic budgets.
• Engage with internal leadership and external customers to represent the LUS Marketing perspective and ensure marketing team resources are leveraged in the highest impact manner for the overall business. 
• Direct marketing agreements and deliverables made with LUS customers, including rider marketing initiatives and community engagement programs. 
• Collaborate cross-functionally to create go-to-market (GTM) plans for new product launches and new city launches.
• Coordinate with  Lyft Central Marketing teams on strategic campaigns to ensure compelling rider engagement, synergy with LUS goal and branding alignment with LUS properties.
• Manage LUS brand guidelines, including LUS sponsor branding guidelines, and coordination with central marketing on Lyft Brand guidelines and strategic initiatives.
• Oversight of the LUS digital brand (LUS web and social, as well as program specific web and social properties), as well as digital brand performance as a means to enable business lead generation and content execution from internal content creators.
• Develop creative briefs and manage creative direction to meet objectives for all public-­facing communications, including print, digital, and video.
• Ideate and execute multichannel campaigns across the customer lifecycle, ensuring the alignment of communications and messaging in all channels.
• Utilize customer and market insights and KPIs to inform strategies, increase customer conversions, generate more qualified leads, all while measuring efficacy  and optimizing plans to ensure highest impact.

Experience:

• 7+ years of proven experience in B2B, B2G and B2C GTM strategies and campaign creation
• Demonstrated experience managing integrated marketing plans and social media strategies, including SEO and SEM
• Strong understanding of brand management and marketing communications, experience conducting marketing campaigns with government partners a plus
• Exceptional cross-functional collaboration skills
• Expert writing and verbal communication skills and experience leveraging skills with both internal and external stakeholders
• Experience managing cross functional projects on a small team within a larger company is preferred
• Track record of mentoring and managing a high performing team in a fast-paced environment
• Direct experience managing consultants and creative agencies
• Strong project management, multitasking, and decision-making skills
• Metrics-driven marketing mind with eye for creativity

Benefits:

• Great medical, dental, and vision insurance options with additional programs available when enrolled
• Mental health benefits
• Family building benefits
• Child care and pet benefits
• 401(k) plan to help save for your future
• In addition to 12 observed holidays, salaried team members have discretionary paid time off, hourly team members have 15 days paid time off
• 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
• Subsidized commuter benefits
• Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program

Lyft is an equal opportunity employer committed to an inclusive workplace that fosters belonging. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, age, genetic information, or any other basis prohibited by law. We also consider qualified applicants with criminal histories consistent with applicable federal, state and local law.

Lyft highly values having employees working in-office to foster a collaborative work environment and company culture. This role will be in-office on a hybrid schedule — Team Members will be expected to work in the office 3 days per week on Mondays, Wednesdays, and Thursdays. Lyft considers working in the office at least 3 days per week to be an essential function of this hybrid role. Your recruiter can share more information about the various in-office perks Lyft offers. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year. #Hybrid

The expected base pay range for this position in the New York City area is $156,000 - $195,000. Salary ranges are dependent on a variety of factors, including qualifications, experience and geographic location. Range is not inclusive of potential equity offering, bonus or benefits. Your recruiter can share more information about the salary range specific to your working location and other factors during the hiring process.

Total compensation is dependent on a variety of factors, including qualifications, experience, and geographic location. Your recruiter can share more information about the salary range specific to your working location and other factors during the hiring process.