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Key Account Manager - Redbook

罗技对希望通过自己的方式产生积极全球影响的人来说,是一个理想的地方。

团队和角色:

新电商团队正在成为罗技增长最快的业务部门,为此我们希望增加此岗位以此来助力业务发展,成就个人的梦想。

您的贡献:

做你自己。保持开放,保持渴求和谦卑,合作,挑战,决定并付诸行动,分享我们对平等和环境保护的热情,这些是您在罗技取得成功所需要的行为和价值观。

工作职责:
1.策划并执行店铺活动,包括但不限于选品策划、直播内容策划、店铺素材审核优化等,为店铺转化效率和GMV结果负责。
2.负责店铺直播活动的准备工作,包括搭建直播间、准备商品、协调资源等。
统筹直播活动,配合主播与观众互动、介绍商品、销售等,确保直播效果和业绩达成。
3. 分析店铺数据,提出优化建议并调整策略,以提升直播效果和销售业绩。

岗位要求:
1.具备选品和内容策划能力,能够根据市场需求和用户喜好策划有吸引力的直播内容。
2.熟悉电商平台操作,了解平台的使用方法和技巧。
3.具备数据分析能力,能够对数据进行分析并提出优化建议。
4.具备良好的内容创意、活动策划能力,熟练使用PPT等工具;
5.具备良好的沟通能力和团队合作精神,能够与团队成员协作完成直播活动

优先资格:

消费品和数码家电行业经验者优先;

在罗技,我们鼓励协作。我们帮助团队进行协作/学习,而不会影响生产力或连续性,因此大部分工作岗位都可以远程办公。我们的混合工作模式允许一些员工远程工作,而其他人在办公场所工作。在这种工作模式中,团队里可能会有部分员工在远程工作,另一部分在办公室工作。

罗技是一个令人惊叹的工作地方,因为这里包容的环境允许员工做自己。作为一家全球公司,我们重视多样性,并接纳我们的不同之处。不符合每一项要求?没问题。如果您认为自己是这个机会的合适候选人,我们强烈建议您申请。我们想要见到您!

我们提供全面和竞争力的福利计划和灵活的工作环境,旨在帮助您现在和将来照顾自己和您所爱的人。我们相信良好的健康意味着不仅在需要时获得医疗护理。罗技的文化鼓励个人实现健康、财务、情感、智力和社交,这样我们每个人都能创造、实现和享受更多并能够支持我们的家庭。我们迫不及待地想在这里告诉您更多信息,但篇幅有限,而且根据地点的不同信息会有所不同。

/LP

 #LI-ET1

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What You Should Know About Key Account Manager - Redbook, Logitech

At Redbook, becoming a Key Account Manager is all about making an impact and unleashing your potential in the world of e-commerce. We're a vibrant team that represents one of Logitech’s quickest-growing business divisions, and we're on a mission to elevate our operations and help individuals achieve their dreams. As a Key Account Manager, you'll be the mastermind behind planning and executing online store activities, from selecting product offerings to optimizing live stream content. You'll handle everything from setting up live broadcasts to coordinating resources, ensuring that interactions between hosts and audiences thrive. Your analytical skills will come into play as you dig into store data, tweaking strategies to enhance our live streaming success and sales performance. If you're someone who enjoys crafting engaging content and has a knack for data analysis, Logitech could be the perfect place to let your creativity shine. We celebrate diversity and encourage collaborative teamwork, often benefiting from our flexible hybrid working model where some team members work remotely while others are in-office. At Logitech, we believe in nurturing not just your professional growth but also your personal well-being and happiness. With comprehensive benefits and a culture that values health, both physically and mentally, we're eager to see how you can make a difference as our next Key Account Manager. Let's connect and see where your journey with us could lead!

Frequently Asked Questions (FAQs) for Key Account Manager - Redbook Role at Logitech
What does a Key Account Manager do at Redbook?

A Key Account Manager at Redbook plays a crucial role in strategizing and executing online activities for our e-commerce platforms. This includes crafting engaging product offerings, managing live stream events, and analyzing store data to optimize performance.

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What skills are required for a Key Account Manager at Redbook?

Key skills for a Key Account Manager at Redbook include experience in product selection, live stream content planning, strong communication abilities, and data analysis expertise to enhance sales results and improve user engagement.

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Is e-commerce experience necessary for the Key Account Manager position at Redbook?

Yes, familiarity with e-commerce platforms and operational strategies can be highly advantageous for a Key Account Manager at Redbook, enabling you to effectively engage with customers and drive sales.

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What is the working environment like for a Key Account Manager at Redbook?

At Redbook, we promote a flexible and inclusive working environment. Key Account Managers can benefit from a hybrid work model, balancing remote and office work to inspire creativity and collaboration.

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How does Redbook support the personal development of a Key Account Manager?

Redbook is dedicated to employee growth, offering various training programs and a culture that encourages collaboration and learning, ensuring that our Key Account Managers thrive both professionally and personally.

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What kind of benefits does Redbook provide to Key Account Managers?

Key Account Managers at Redbook enjoy comprehensive benefits that cater to health, financial stability, and emotional well-being, fostering an environment where they can take care of themselves and their loved ones.

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Can I apply for the Key Account Manager position at Redbook without meeting every requirement?

Absolutely! At Redbook, we value diverse backgrounds and experiences. If you believe you’re a good fit for the Key Account Manager role, we strongly encourage you to apply, even if you don’t meet every single requirement.

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Common Interview Questions for Key Account Manager - Redbook
What strategies would you use to increase sales as a Key Account Manager at Redbook?

In answering this question, consider discussing specific tactics like leveraging analytics for better targeting, engaging campaigns for product launches, and collaborative efforts with cross-functional teams to maximize outreach and conversions.

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How do you manage multiple e-commerce accounts simultaneously?

Provide insights into your organizational skills and tools you use to prioritize tasks, keep track of performance metrics, and maintain communication with clients effectively.

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Can you share an experience where you improved a product presentation or launch?

Discuss a concrete example highlighting your role in content planning, collaboration with stakeholders, and the positive impact it had on sales or customer engagement as a Key Account Manager.

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What tools or methods do you prefer for data analysis?

Mention specific tools like Excel, Google Analytics, or UTM tracking that you are comfortable with, and explain how you apply these tools to derive insights that inform your strategies as a Key Account Manager.

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How do you handle challenging situations with clients?

Describe your approach to conflict resolution, emphasizing your communication skills, ability to empathize, and commitment to finding mutually beneficial solutions.

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What do you believe is the key to a successful live stream event?

Share thoughts on pre-event planning, audience engagement tactics during the stream, and post-event analyses to gauge success and areas for improvement.

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How do you adapt your strategies to meet diverse customer needs?

Discuss techniques for segmenting customers, gathering feedback, and using analytics to tailor your strategies as a Key Account Manager.

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Describe a time when you worked as part of a team to achieve a goal.

Illustrate your teamwork experience, focusing on your role, how you collaborated with others, and the outcome to showcase your synergy with team efforts.

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How would you keep up with current trends in the e-commerce industry?

Talk about resources you use like industry blogs, webinars, and networking opportunities to stay informed, as well as how this knowledge benefits your performance as a Key Account Manager.

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What motivates you in your role as a Key Account Manager?

Reflect on personal motivations, whether it’s the satisfaction of achieving sales goals, influencing a team’s success, or cultivating long-lasting client relationships. This will provide insight into your fit for the role.

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Help ALL people pursue their passions by designing experiences so everyone can create, achieve, and enjoy more.

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Full-time, hybrid
DATE POSTED
November 28, 2024

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