Summary:
We are seeking a passionate and highly skilled Community Manager to join our Content Studio team, focusing on the Facebook and WhatsApp social accounts. This role requires a true expert in social media communities, tasked with creating and executing engagement strategies that deepen connections and foster a sense of belonging among our audiences. The ideal candidate is enthusiastic about young adult communities and thrives with a global perspective.
In this position, you will work closely with our community management agency, providing strategic guidance on engagement, reporting, and community-building initiatives. While the agency manages day-to-day community moderation, your role will involve analyzing both quantitative and qualitative data to deliver actionable recommendations for improving the overall community experience.
You will also play a vital role in our community listening and insights process, contributing valuable intelligence to the team responsible for crafting creative content and messaging strategies. This collaborative role requires working across digital, creative, international programs, and product teams, navigating complex workflows and driving impactful decision-making.
Key Responsibilities:
Serve as the expert in social media platform communities, understanding their behaviors, interests, and engagement patterns. Regularly share these insights with the team to guide strategy.
Develop and refine engagement strategies for our brands, including tone-of-voice execution, innovative tactics, and methods to embed our brand into the communities for better support and growth.
Oversee and manage the vendor's community management efforts, ensuring high-quality interactions on owned content and meaningful engagements on external content via social platforms.
Analyze community data and trends (e.g., sentiment, conversation patterns, and insights from social listening tools) to produce actionable recommendations for improving engagement and community building.
Collaborate with Social Media Managers and Creative Strategists to create community-first experiences and content, including creative text-based posts and real-life community activations.
Support crisis response efforts during sensitive or high-traffic moments by escalating key community conversations and offering strategic recommendations.
Required Experience:
Genuine passion for community building and an eagerness to thrive in this role.
4+ years of experience in community management and social strategy for digital-first, culturally-driven brands.
Proactive in pitching ideas, taking ownership of work, and spotlighting team successes through impactful results.
Deep expertise in social platforms, community behaviors, and customer mindsets, with the ability to communicate insights succinctly.
Strong copywriting skills for social media content and presentations.
Proven experience navigating high-stakes brand moments (e.g., crises, issues, or breaking news) within the realm of social marketing.
Exceptional account management and organizational skills, with a history of meeting deadlines consistently.
Comprehensive understanding of the major social platforms, with the ability to manage publishing when needed.
Preferred Experience:
Proficiency in building and optimizing queries using social listening tools (e.g., MELTWATER, ASANA, BRANDWATCH) for detailed reporting.
Content creation expertise, including IG Reels, TikTok, and Threads.
Experience managing communities on platforms like Facebook Groups, Discord, and Reddit.
Up-to-date knowledge of the latest industry trends in community management and social media.
Location: Remote (United States, preferred the Eastern Timezone)
Role type: Contract 6 Month Position
Expected hours: 40 per week
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