Campaign Manager

A Campaign Manager at LG Ad Solutions oversees the execution of digital media campaigns, focusing on trafficking, optimization, and troubleshooting to ensure successful delivery and performance for our advertising clients.

To become a Campaign Manager at LG Ad Solutions, you need a Bachelor’s degree and 1-3 years of experience in digital media campaign management, along with strong analytical skills and proficiency in Microsoft Excel and other related tools.

Campaign Managers at LG Ad Solutions often use Microsoft Office Suite, data visualization tools like Tableau, and work within the ad tech ecosystem, including ad serving, DSPs, and SSPs to manage and analyze campaigns.

LG Ad Solutions actively supports career development through training programs, mentorship opportunities, and encouraging continuous learning of new technologies and best practices for campaign execution.

While experience in media planning, managing, and optimizing digital campaigns is preferred, strong analytical skills and attention to detail are critical for a Campaign Manager at LG Ad Solutions.

The work culture at LG Ad Solutions for Campaign Managers is collaborative and results-oriented, valuing teamwork, innovation, and professional growth, while promoting a supportive environment for all employees.

You can apply for the Campaign Manager position at LG Ad Solutions by sending your resume and a cover letter detailing your relevant experience and interest in the role to our careers email at careers@lgads.tv.

When answering this question, highlight specific campaigns you have managed, focusing on your role in optimization and the results achieved. Be sure to mention any metrics that demonstrate your success.

Discuss your methods for organization, such as using project management tools or setting clear deadlines. Illustrate your ability to evaluate priorities based on urgency and importance, ensuring effective campaign execution.

Explain your systematic approach to troubleshooting, including identifying the issue, analyzing data to find root causes, and collaborating with team members to implement solutions effectively.

Articulate the KPIs you focus on, such as click-through rates, conversion rates, and ROI. Discuss how you analyze data to draw conclusions and apply learnings to future campaigns.

Use a specific example to showcase your adaptability, outlining the actions you took to familiarize yourself with the tool and how it enhanced your campaign management capabilities.

Discuss specific strategies such as A/B testing, audience segmentation, and creative analysis. Include examples of how your optimizations led to better performance.

Share your experience using data visualization tools, emphasizing how they helped you convey complex data effectively and support decision-making in your campaign strategies.

Highlight your communication skills and teamwork experience, illustrating how you've successfully worked with others to achieve common goals, especially in cross-functional environments.

Reflect on industry trends and challenges, such as ad fraud, privacy regulations, or evolving consumer behaviors, and discuss how you would approach these challenges strategically.

Express your enthusiasm for working in the CTV and advertising space, aligning your skills and experiences with LG Ad Solutions’ mission and values, showcasing your drive to contribute to the team's success.