Paid Social Manager

R2Net is a diamond bridal jewelry company with a technology soul. R2Net Inc. is an innovative technology company that provides e-commerce and supply chain platforms to connect the entire span of the diamond industry’s ecosystem, including manufacturers, retailers and consumers. 

The Paid Social Manager will lead and optimize our paid social advertising efforts across platforms like Meta, TikTok, Pinterest, and more. In this role, you’ll manage the full campaign lifecycle—from planning and execution to analysis and reporting—focused on driving customer acquisition, retention, and revenue growth for our ecommerce jewelry brand. You'll work closely with design, content and the Brand team to align campaigns with brand goals and ensure data-driven decisions that maximize ROI. A strong understanding of performance marketing, ad platforms, audience targeting and trend forecasting is essential. 

Responsibilities: 

• Develop and execute full-funnel paid social strategies across platforms (Meta, TikTok, Pinterest, etc.) to drive customer acquisition and revenue growth 

• Manage day-to-day campaign builds, optimizations, A/B testing, and performance monitoring 

• Partner with creative teams to brief, test, and iterate the ad creatives based on performance insight 

• Analyze campaign data to generate actionable insights and report on key metrics like ROAS, CAC, and LTV 

• Identify and scale new audiences, channels, and ad formats to improve efficiency and drive growth 

• Collaborate cross-functionally with the SEM, CRM and Brand teams to align marketing strategy with business goals 

• Own paid social budget pacing, forecasting, and allocation based on performance 

• Stay informed on industry trends, platform updates, and best practices in digital advertising 

• 5+ years of hands-on experience managing paid social campaigns for a DTC ecommerce brand - Required 

• Proven track record of driving results across Meta, TikTok, and other social platforms - Required 

• Strong understanding of performance marketing metrics and funnel optimization – Required 

• Highly analytical with strong problem-solving skills and attention to detail – Required 

• Experience working with analytics tools (Google Analytics, Triple Whale, etc.) - Preferred 

• Comfortable working with creative teams to develop and optimize visual content - Preferred

• Passion for digital marketing, ecommerce, and lifestyle brands (bonus if you love jewelry!) - Preferred 

At R2Net, many of our roles offer a high-quality, comprehensive benefits package including healthcare, paid time off, retirement planning and opportunities for career advancement. Some offerings are dependent upon the role, employment type, work schedule or location:

• Paid time off
• Medical, Dental, Vision and Prescription Insurance
• 401(k) Retirement Plan with company match
• Flexible spending account
• Health savings account
• Tuition Reimbursement
• Employee discount
• Parental leave
• Life insurance

Annual base pay: $100,000 - $150,000. Final pay rate shall be determined and is based on experience and qualifications.

At this time, R2NET will not sponsor a new applicant for employment authorization for this position.

Additional Information: R2NET INC. is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to sex (including pregnancy, childbirth or related medical conditions), race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity, gender reassignment, citizenship, immigration status, protected veteran status or any other basis prohibited under applicable federal, state or local law. R2NET INC. will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law. #LI-WK1