Marketing Manager - ISSA Show North America

Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-to-be-missed annual events where buyers and sellers build relationships, see and show products and do business.

We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets.

Marketing Manager - ISSA Show North America

Are you ready to shape the future of the commercial cleaning industry? Join us at ISSA Show North America, the leading trade show for cleaning professionals.

About Us: We bring together industry experts, suppliers, and innovators to showcase the latest in commercial, industrial, and residential cleaning solutions. Our event is where trends are set, connections are made, and the future of cleaning takes shape.

Your Role:

As our Brand Marketing Manager, you'll be the driving force behind our brand's growth and visibility. You'll craft strategies that resonate with our audience and bring our vision to life through impactful campaigns.

What You'll Do:

• Create and execute brand strategies that boost our positioning and awareness
• Dive into market research to uncover consumer insights and industry trends
• Shape our brand's values, mission, and vision
• Lead integrated marketing campaigns across digital, social, print, and event channels
• Collaborate with our sales, design, and digital teams to ensure our message hits home
• Manage external partners to deliver top-notch marketing materials
• Oversee content creation that aligns with our brand and speaks to our audience
• Track and analyze our marketing efforts, using data to refine our approach
• Present results and insights to senior management
• Manage the brand marketing budget, making sure every dollar counts
• Build strong relationships with industry partners and associations

What you bring to the team:

You'll Thrive in This Role If You Have:

• 3+ years of brand marketing experience in the trade show industry
• A track record of developing brand strategies that made a real impact
• A solid grasp of digital marketing, social media, and content creation
• Sharp analytical skills and a knack for project management
• Excellent communication skills, both written and verbal
• A creative mind that can dream up innovative marketing solutions
• Proficiency with marketing tools like Google Analytics, CRM systems, and marketing automation platforms

Key Competencies

What Sets You Apart:

• You're a visionary who can see the big picture and chart a course to get there
• You inspire teams and bring out their best
• You think outside the box and aren't afraid to try new approaches
• You have a talent for turning data into actionable insights
• You're a great communicator who can bring our brand's message to life
• This role has a base salary of $70,000-$75,000 per year.

Why work at Informa 

Employee experience is very important to us at Informa. On top of joining a supportive, diverse and ambitious team that welcomes all types of candidates. We are also flexible with different working patterns and prioritize promotions internally. Our benefits include:

• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patterns.
• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks.
• Broader impact: take up to four days per year to volunteer, with charity match funding available too.
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves.
• Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year.
• Competitive benefits, including a 401k match, parental leave and an ESPP offering company shares at a minimum 15% discount.
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more.
• Recognition for great work, with global awards and kudos programs.
• As an international company, the chance to collaborate with teams around the world

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

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