Social Media Coordinator, Hypebae

Established in 2016, Hypebae is a leading female online destination that empowers our next-gen creatives by navigating today’s emerging youth culture with stimulating, organic narratives. Standing at the intersection of fashion and creative dialogue, Hypebae shares its distinctive vision, and provides impactful insights on the dynamic face of emerging youth culture.

Hypebae is seeking a New York-based Social Media Coordinator to bring bold ideas, creative energy, and next-level strategy to our platforms. The ideal candidate will have a strong track record of creating high-impact content and driving audience engagement. This role requires a strategic and data-driven pro with at least two years of experience managing and growing social media platforms.

This role is all about driving impact, building community, and pushing creative boundaries. We’re looking for someone with a deep understanding of TikTok, Instagram, X, YouTube, and other key platforms, strong analytical skills, and the ability to develop campaigns that align with business objectives. If you have a profound understanding of social trends and are capable of producing engaging, platform-native content that resonates with our audience, then do get in touch.

• Pitch and execute content creation across Hypebae’s social platforms (TikTok, Instagram, X, Threads, YouTube Shorts and Facebook).
• Shoot and edit high-quality video content.
• Oversee daily posting schedules, ensuring consistency and relevance.
• Monitor trends and audience insights to optimize content performance.
• Work closely with the editorial team to translate their features, interviews and larger trend pieces into engaging social posts.
• Track, analyze and report on key performance metrics to refine social strategies.
• Be the voice of Hypebae for our community, regularly engaging with followers, responding to comments, and fostering a strong digital community.
• Stay up to date with social media best practices and emerging trends in digital publishing.
• Ensure breaking news and viral content is posted in a timely manner.
• Research strategies to optimize our social media platforms.
• Liaising with PR and brands to secure exclusive social opportunities including takeovers interviews and more.

• Ability to develop and execute effective social media strategies.
• Well-spoken and articulate in English, possess excellent oral communication skills.
• Excellent writing skills.
• Proficient in Photoshop and Premiere Pro/Capcut.
• Experience with social media management tools, analytics platforms, and content creation software.
• Strong visual eye, style and storytelling.
• Attention to detail.
• Deep understanding of social media trends, algorithms, and audience behaviors.
• Excellent organizational, time and priority management skills.

If you think you’ve got what it takes, please provide your cover letter, resume, portfolio and expected salary.

This position is based and located in New York. Candidate must be eligible to work in the US.

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