Marketing Counsel

Title: Marketing Counsel

Location: Remote India

Reports To: VP, Legal 

Schedule: 12Noon -9PM | Mon-Fri

About HighLevel: HighLevel is a cloud-based, all-in-one white-label marketing and sales platform that empowers marketing agencies, entrepreneurs, and businesses to elevate their digital presence and drive growth. With a focus on streamlining marketing efforts and providing comprehensive solutions, HighLevel helps businesses of all sizes achieve their marketing goals. We currently have 1000+ employees across 15 countries, working remotely as well as in our headquarters, which is located in Dallas, Texas. Our goal as an employer is to maintain a strong company culture, foster creativity and collaboration, and encourage a healthy work-life balance for our employees wherever they call home. 

Our Website -https://www.gohighlevel.com/ 

YouTube Channel -https://www.youtube.com/channel/UCXFiV4qDX5ipE-DQcsm1j4g 

Blog Post -https://blog.gohighlevel.com/general-atlantic-joins-highlevel/ 

Our Customers: HighLevel serves a diverse customer base, including over 60K agencies & entrepreneurs and 450K million businesses globally. Our customers range from small and medium-sized businesses to enterprises, spanning various industries and sectors.

Scale at HighLevel: We work at scale; our infrastructure handles around 3 Billion+ API hits & 2 Billion+ message events monthly and over 25M views of customer pages daily. We also handle over 80 Terabytes of data across 5 Databases.

Job Overview

We are seeking an experienced Marketing Compliance Lawyer with at least four years of experience in marketing and advertising law. This role will focus on managing the compliance program for HighLevel’s network of social influencers. The ideal candidate will be a strategic advisor, partnering with our affiliate marketing and legal teams to proactively mitigate risks and support compliant, creative, and effective marketing initiatives.

• Highly knowledgeable on global marketing and advertising laws and consumer protection regulations
• Strategic and creative thinker with strong business savvy
• Confident, personable counselor with proven ability to simplify complex legal issues and offer actionable compliance guidance to non-lawyers
• Experience handling FTC investigations and civil investigative demands
• Ability to appreciate business objectives and implement streamlined, frictionless compliance processes 
• Strong project management skills
• Excellent communicator; ability to clearly articulate risk exposures and simple solutions in a fast-paced, product-driven environment
• Experience presenting and training large audiences on marketing and advertising rules
• Strong leadership skills, work ethic, and excellent judgment
• A good sense of humor and a passion for helping the business succeed

• Legal Review of Marketing Campaigns: Conduct comprehensive legal reviews of marketing materials, advertising campaigns, and promotional content to ensure compliance with relevant laws, such as the FTC Act, CAN-SPAM Act, GDPR, and COPPA.
• Social Media and Digital Advertising Compliance: Advise on social media policies, influencer agreements, and digital marketing practices, ensuring adherence to guidelines on endorsements, disclosures, and data usage.
• Consumer Protection and Claims Substantiation: Evaluate advertising claims, disclosures, and marketing materials to ensure compliance with consumer protection laws, including truth-in-advertising requirements and claims substantiation.
• Cross-functional Collaboration: Partner with marketing, product, and compliance teams to implement marketing campaigns that align with legal standards while achieving business objectives.
• Contract Drafting and Negotiation: Draft, review, and negotiate marketing-related agreements, including sponsorship, influencer, and endorsement contracts, as well as co-branding and licensing agreements.
• Data Privacy in Marketing: Ensure compliance with data privacy regulations in marketing practices, including consent management, data collection, and use, particularly for targeted advertising and digital tracking.
• Policy Development and Training: Develop, update, and communicate internal policies regarding advertising, marketing practices, and social media use. Conduct training for marketing teams on compliance matters.
• Regulatory Monitoring and Reporting: Stay up-to-date on relevant legal trends and regulatory changes affecting marketing and advertising practices, and advise the organization on required adjustments.

• Education: JD degree from an accredited law school; active license to practice law in [relevant jurisdiction].
• Experience: Minimum of 4 years of experience in marketing and advertising law, ideally within a corporate or in-house legal setting or a law firm.
• Knowledge: Strong knowledge of laws and regulations governing marketing and advertising, including intellectual property, consumer protection, and digital advertising.

• Excellent written and verbal communication skills, with the ability to explain complex legal issues to non-legal stakeholders.
• Proven ability to develop practical, business-oriented solutions to complex legal challenges.
• Strong attention to detail and ability to manage multiple projects simultaneously.
• Experience working in a fast-paced environment and supporting cross-functional teams.
• Familiarity with data privacy laws and their impact on marketing practices is a plus.

• Business Acumen: Understands business objectives and can align legal advice with marketing goals.
• Risk Management: Identifies and mitigates potential legal and compliance risks in marketing and advertising activities.
• Proactive Communication: Effectively communicates legal guidance to cross-functional teams, enabling compliance with clarity and confidence.

EEO Statement:At HighLevel, we value diversity. In fact, we understand it makes our organization stronger. We are committed to inclusive hiring/promotion practices that evaluate skill sets, abilities and qualifications without regard to any characteristic unrelated to performing the job at the highest level. Our objective is to foster an environment where really talented employees from all walks of life can be their true and whole selves, cherished and welcomed for their differences, while providing awesome service to our clients and learning from one another along the way!