Head of Engagement Marketing

Job Summary

A company is looking for a Head of Engagement Marketing.

Key Responsibilities

• Lead engagement marketing to enhance early-lifecycle conversion and customer lifetime value
• Drive conversion rate optimization through testing and implementation of marketing initiatives
• Own customer engagement metrics and collaborate with other functions to achieve goals

Required Qualifications

• 10+ years of experience in customer lifecycle management and conversion rate optimization
• Experience in growth-stage pre-IPO tech-enabled consumer businesses is a plus
• Fintech or banking experience is advantageous
• Proficiency in data analysis using SQL or Python
• Undergraduate degree required; master's degree preferred