Growth Marketing Manager – SEM – SalesForce, HubSpot, WordPress (TH8-18249981)

About the position

The Growth Marketing Manager will be responsible for driving marketing strategies aimed at enhancing customer acquisition and retention. This role emphasizes optimizing marketing channels and utilizing analytics to achieve measurable growth, with a focus on SEM campaigns and customer engagement through platforms like SalesForce and HubSpot.

Responsibilities
• Develop and implement growth marketing strategies to increase customer acquisition and retention.
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• Manage and optimize SEM campaigns across various platforms to maximize ROI.
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• Utilize SalesForce and HubSpot to track customer interactions and improve engagement strategies.
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• Oversee the content management and optimization of the company website using WordPress.
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• Analyze performance data and generate reports to inform marketing decisions and strategies.
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• Collaborate with cross-functional teams to ensure alignment on marketing initiatives and goals.

Requirements
• Proficiency in SalesForce, HubSpot, and WordPress.
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• Experience in managing SEM campaigns and analyzing performance metrics.
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• Strong analytical skills with the ability to troubleshoot and optimize campaigns.

Nice-to-haves

Benefits
• Eligibility for Minimum Essential Coverage (MEC) medical plan
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• Dental/vision/term life package
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• Discount prescription program
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• Critical illness and accident coverage
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• Tele-behavioral health services
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• 401(k) plan
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• Sick leave for eligible candidates
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• Minimum Value (MV) PPO medical plan
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• Employee Stock Purchase Plan
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• Paid holiday eligibility based on length and dates of service