AI Marketing Subject Matter Expert (SME) and Instructor (Contract)

Role Overview:
GA is seeking a Subject Matter Expert (SME) and Instructor: AI Marketing to support content development, curriculum enhancement, and instruction for our industry-leading learning programs. This role involves working closely with learning designers, project teams, and functional experts to create, refine, and deliver high-quality educational content that meets evolving industry needs.

*This is a remote friendly, flexible contract role.*

Responsibilities:

Depending on the needs of the organization or a given program, a person in this role may be tasked with any number of the following responsibilities, typically on a case by case basis

Pre-Sale Support:

• Participate in pre-sale meetings with GA Account Directors and prospective clients to discuss industry insights and learning solutions
• Prepare materials and insights to tailor GA’s learning solutions to client needs.
• Fulfill action items such as creating sample materials or other constructs to further the pre-sales process and conducting discovery related to course contextualization, optimization, tools, tech setups, and the like.

Content Development:

• Curate, design, and contextualize learning content to align with industry needs and best practices.
• Collaborate with instructional designers and SMEs to develop a world-class curriculum, including lesson plans, exercises, and learning materials.
• Serve as a content contributor and expert, ensuring relevance and effectiveness of educational programs.

Instruction:

• Facilitate engaging, supportive, and inclusive learning environments for students.
• Conduct instructional sessions according to given program length and schedule, anywhere from 2 hours to several days or weeks 
• Prepare lessons and materials, leveraging existing GA curriculum resources.
• Guide students in completing exercises, labs and projects
• Facilitate a safe, supportive, and energetic community that welcomes the various needs and learning styles of your students.
• Inspire students to persist through the challenges of learning new technologies and skills.

Skills & Qualifications:

• AI applications in customer segmentation and personalization
• Experience with AI-driven marketing automation and campaign optimization
• Knowledge of generative AI for content creation and copywriting
• Understanding customer journey analytics using AI tools
• AI-powered SEO, social media analytics, and sentiment analysis
• Examples of tool familiarity: ChatGTP/Gemini, HubSpot (AI features), Jasper AI, Adobe Sensei, Google Analytics (AI insights), Brandwatch

General

• 2+ years of professional experience in relevant fields.
• Experience mentoring, coaching, or teaching others in a professional or academic setting.
• Passion for shaping the skills, minds, and careers of the next generation of learners.
• Ability to facilitate an engaging and collaborative classroom environment.
• Strong communication skills and the ability to translate complex topics into accessible learning experiences.

The anticipated hourly pay range for this role in the US market is $70 - $100 / hour. Compensation will be determined based on experience, education, geographic location, and other factors.