Social Media Specialist

Content Creation & Design

• Design high-quality visuals, graphics, and videos for social media posts, ads, and promotions.
• Utilize tools such as Canva, Photoshop, Illustrator, or other relevant design platforms.
• Maintain brand consistency across all creative assets.

Social Media Management

• Develop and implement content strategies for platforms like Instagram, Facebook, LinkedIn, TikTok, X, and YouTube.
• Create engaging posts, reels, stories, and multimedia content to boost organic reach and audience engagement.
• Actively grow follower base and enhance community interaction through strategic engagement.

Paid Advertising & Analytics

• Plan, create, and optimize paid ad campaigns on platforms such as Instagram, LinkedIn, YouTube, and Facebook.
• Monitor and track key social media metrics (engagement, reach, impressions, conversions, etc.).
• Provide data-driven insights and recommendations to improve content performance and ROI.

Education:

Bachelor’s degree in Marketing, Communications, Design, or a related field.

Experience:

• 0-1 year of experience in social media marketing and content creation.

• Hands-on experience with graphic design tools (Canva, Adobe Suite, Photoshop, etc.).
• Proficiency in Facebook Ads Manager, Google Ads, and LinkedIn Ads.
• Strong copywriting skills for social media captions and ad copy.