SEO Marketing Manager

Internal Grade: D/EB8

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to accomplish their financial goals and help them save time and money.

We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com.

We're looking for a passionate and SEO Manager to join our dynamic marketing team. Reporting to the Head of Brand and Acquisition, you'll help ensure our brand stands out in search results, educating consumers about credit, driving traffic to experian.co.uk, and boosting new customer acquisitions for our Credit Score and Credit Comparison products.

Responsibilities:

• Improve Organic Growth: Increase traffic and acquire new and existing customers through organic search and all channels where there is an opportunity for our brand to appear where consumers are searching. Eg. Google, Bing, YouTube, Tik Tok, AI chatbots.
• SEO Strategy Ownership: Take charge of the end-to-end SEO strategy, collaborating with stakeholders for approval and execution.
• Performance Measurement: Lead measurement and reporting efforts to monitor and enhance performance, using SEO tools and developing top-notch reporting dashboards with our analytics team and external agencies.
• Forecasting & Planning: Predict SEO channel performance and integrate insights into broader marketing plans and targets.
• SEO Advocacy: Be the SEO champion within Experian, explaining SEO concepts to non-SEO stakeholders in an exciting and engaging way, ensuring it's an important consideration in all new initiatives.
• Stakeholder Management: Regularly present SEO performance to senior stakeholders, keeping them informed and engaged.
• Agency Management: Oversee external SEO agency relationships, including contracting, budget management, and performance evaluation.
• AI Expertise: Lead the business in measuring AI's impact on traffic, staying ahead of changes, and preparing strategies to ensure we appear in the right places with the right content.

• SEO Marketing experience gained within a consumer brand, having designed and owned the end to end SEO strategy.
• Experience using multiple social media and search channels to increase traffic and measuring performance.
• Experience managing external partners
• Experience using AI to drive traffic

Benefits package includes:

• Flexible hybrid working
• Great compensation and bonus scheme
• Core benefits include pension, Bupa healthcare, Sharesave scheme and more
• 25 days annual leave with 8 bank holidays and 3 volunteering days. You can purchase additional annual leave.

Our uniqueness is that we celebrate yours. Experian's culture and people are important differentiators. We take our people agenda very seriously and focus on what matters; DEI, work/life balance, development, authenticity, collaboration, wellness, reward & recognition, volunteering... the list goes on. Experian's people first approach is award-winning; World's Best Workplaces™ 2024 (Fortune Top 25), Great Place To Work™ in 24 countries, and Glassdoor Best Places to Work 2024 to name a few. Check out Experian Life on social or our Careers Site to understand why.

Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is an important part of Experian's DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.

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