Senior Google Ads Specialist for a Marketing Agency (US-Based/Remote)

Paired is a global staffing and recruiting agency that pairs remote work with top-tier talent. We help individuals from around the world connect with great companies that are looking for their specific skill set. Our mission is to provide great jobs to talented people, no matter where they are located.

Our client is a marketing agency.

Role Overview:
As a Senior Google Ads Specialist, you'll develop and manage high-performing paid search campaigns across multiple industries and client accounts. The ideal candidate will combine technical expertise in the Google Ads platform with strategic thinking and data-driven decision making to maximize ROI for diverse clients.

Key Responsibilities:

• Design, implement, and optimize Google Ads campaigns across Search, Display, Shopping and Video networks for various client accounts.
• Manage daily campaign operations including keyword research, ad creation, bid management, and budget allocation
• Analyze campaign performance metrics and provide actionable insights to improve results
• Develop A/B tests to continuously refine messaging and targeting strategies
• Create and maintain conversion tracking to accurately measure campaign effectiveness
• Implement and optimize offline conversion tracking solutions for clients with complex sales cycles
• Collaborate with internal teams and clients to align ad messaging with broader marketing goals
• Adapt strategies to different industries and business models
• Stay current with Google Ads platform updates and digital advertising best practices
• Prepare regular performance reports and present results to clients

• 4+ years of hands-on experience managing Google Ads campaigns
• Google Ads certification required
• Agency experience preferred, with demonstrated ability to manage multiple client accounts simultaneously
• Demonstrated track record of improving campaign performance and ROI across different industries
• Strong analytical skills with experience using Google Analytics and data visualization tools
• Experience implementing and optimizing offline conversion tracking
• Excellent understanding of keyword research, audience targeting, and ad copywriting
• Experience with bid management tools and automated bidding strategies
• Strong communication skills and the ability to explain technical concepts to clients
• Self-motivated with excellent time management skills suited for remote work

• Competitive salary and performance-based bonuses
• Fully remote work environment with flexible scheduling
• Professional development opportunities and continued training
• Collaborative team culture with regular virtual meetings
• Opportunity to work with diverse clients across multiple industries