Head of Performance Marketing - 6 months FTC

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to accomplish their financial goals and help them save time and money.

We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com.

We're looking for an experienced Head of Performance Marketing on a 6 month fixed term basis to drive our growth programs using our core performance channels across Paid Search, SEO, Display and Affiliate Partnerships within our Consumer Services function.

Reporting directly to the Chief Marketing Officer (CMO), you will drive performance through paid channels and SEO to align with the overarching marketing strategy and acquisition goals whilst leading a team of 4-5 performance marketers and analysts.

We are at an important moment for the business to step change how consumers perceive our brand to drive our long-term growth goals. We're looking for someone who can manage immediate initiatives which deliver against sales targets across subscription and Marketplace products (e.g. Loans, Credit Cards) during this period of change.

We are looking for a marketing leader who balances effectiveness and efficiencies to deliver an optimised plan and deliver high results.

Responsibilities:

• Own and Scale the Performance Marketing Strategy
• Channel Ownership: Core Performance Channels driving short-term response
• Conversion & Funnel Optimisation
• Performance Analytics & Forecasting
• Team and Agency Management

• Extensive experience delivering customer growth through performance marketing channels.
• Own multi-million pound media budget to deliver effective and efficient results.
• Experience of successful acquisitions and integrations.
• Strong marketing and strategic expertise
• Deep understanding of market trends, consumer behaviour, and brand positioning.

Benefits package includes:

• Hybrid working
• Great compensation package and uncapped commisssion
• Core benefits include pension, bupa healthcare, sharesave scheme and more
• 25 days annual leave with 8 bank holidays and 3 volunteering days. You can purchase additional annual leave.

Our uniqueness is that we celebrate yours. Experian's culture and people are important differentiators. We take our people agenda very seriously and focus on what matters; DEI, work/life balance, development, authenticity, collaboration, wellness, reward and recognition, volunteering... the list goes on. Experian's people first approach is award-winning; World's Best Workplaces™ 2024 (Fortune Top 25), Great Place To Work™ in 24 countries, and Glassdoor Best Places to Work 2024 to name a few. Check out Experian Life on social or our Careers Site to understand why.

Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is an important part of Experian's DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.

Grade: C/EB7

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