Brand Copywriter
Our mission is to make higher education accessible and affordable for everyone. We empower students with financial support and supercharge their ability to pay down their debt, so they can get on the right financial track, fast.
We build tools that help people feel in control of their financial future, including:
- Private student loans - low rates, people-first service, and flexible payments.
- Student loan refinancing - break free from high-interest rates or monthly payments.
- Scholarships - access to thousands of scholarships to help students pay less.
Earnies are committed to helping students live their best lives, free from the stress of student debt. If you’re as passionate as we are about our mission, read more below, and let’s build something great together!
The Brand Copywriter position will report to the Head of Brand & Content.
As the Brand Copywriter, you will:
- Lead copy development across Lifecycle, Performance Marketing, and Web channels to drive customer engagement and conversion.
- Shape and evolve brand voice guidelines based on performance data and market research.
- Contribute to business strategy through brand-focused initiatives and creative solutions.
- Partner with Product Marketing to balance business objectives with brand-building goals.
- Develop compelling marketing copy that educates consumers about financial services value propositions.
- Drive creative ideation and execution for marketing campaigns across channels.
- Create and optimize content for digital marketing, web, email, product, and offline advertising.
- Lead copy testing initiatives to continuously improve creative performance.
- Collaborate with designers to create cohesive marketing assets that strengthen brand identity.
About You:
- 3+ years B2C copywriting experience in either an agency or in-house creative team.
- Bachelor's degree in advertising, communications, journalism, or related field.
- Proven ability to translate complex topics into accessible consumer-facing content.
- Demonstrated experience with A/B testing and data-driven copy optimization.
- Strong track record of successful designer collaboration on campaign launches.
- Portfolio showcasing diverse copy examples across web, digital marketing, email, and product.
- Experience analyzing performance metrics and applying insights to improve creative.
- Understanding of conversion optimization and engagement metrics.
- Willingness to travel to the Oakland office monthly to collaborate with other Earnies.
Where:
- This role will be based in the San Francisco Bay Area.
- While you’ll enjoy the flexibility of remote work, we also love to see our Earnies face-to-face! We ask you to join us at our Oakland office for 3 consecutive days a month for team collaboration and some fun. It's a chance to connect, share ideas, and maybe even grab some coffee together!
#LI-GA1
A little about our pay philosophy: We take pride in compensating our employees fairly and equitably. We are showcasing a range of your potential base salary. The successful candidate’s starting pay will also be determined based on job-related qualifications, internal compensation, and budget. This range may be modified in the future.
Earnest believes in enabling our employees to live their best lives. We offer a variety of perks and competitive benefits, including:
- Health, Dental, & Vision benefits plus savings plans
- Mac computers + work-from-home stipend to set up your home office
- Monthly internet and phone reimbursement
- Employee Stock Purchase Plan
- Restricted Stock Units (RSUs)
- 401(k) plan to help you save for retirement plus a company match
- Robust tuition reimbursement program
- $1,000 travel perk on each Earnie-versary to anywhere in the world
- Competitive days of annual PTO
- Competitive parental leave
What makes an “Earnie” culture:
- Drivers – Drivers are satisfied by making things happen, not coming along for the ride. They feel a strong sense of ownership for their projects and teams and demand high standards from themselves and others.
- Humility – Humble team players check their egos and consider the team’s needs above their own. They are self-aware of their strengths and opportunities for improvement.
- Growth Mindset – People with a growth mindset approach challenges and failures as learning opportunities. They seek feedback to improve, give feedback to others, and genuinely want to perform well.
At Earnest, we are committed to building an environment where our employees feel included, valued, and heard. Our belief is that a strong commitment to diversity, inclusion, equity, and belonging enables us to move forward with our mission. We are dedicated to adding new perspectives to the team and encourage anyone to apply if your experience is close to what we are looking for.
Earnest provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, veteran status, disability or genetics. Qualified applicants with criminal histories will be considered for the position in a manner consistent with the Fair Chance Ordinance.
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By
Earnest
To make higher education accessible and affordable for everyone.Our products empower anyone seeking higher education to reduce the total price tag of their degree, supercharge their ability to pay down student debt, and get on the right financial ...
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