Enterprise Marketing Manager

ROLE OVERVIEW

We are looking for an experienced and passionate Enterprise Marketing Manager to help grow Benchling’s brand and pipeline in EMEA. In this role, you will be responsible for the strategy, build, and execution of integrated account-based marketing programs to drive pipeline from our Enterprise accounts list. The role has a strong emphasis on driving net new pipeline for target accounts as well as leveraging ABM approaches to accelerate existing enterprise opportunities. The ideal candidate will have solid experience in helping enterprise software companies successfully deliver against regional growth and revenue objectives. 

You will approach ABM strategy with a data-centric mindset, and relish the opportunity to continually test and evaluate the success of your programs. You will be adept at cross functional collaboration across marketing, sales, and SDR teams to drive fully integrated programs

RESPONSIBILITIES

• Develop and execute account marketing strategies and plans for top target Enterprise accounts with tactics mapped to key buyers and influencers to raise awareness and demand for Benchling solutions. 
• Build strong relationships and interlock with sales teams to develop strong understanding of target accounts and build ABM programs (inclusive of strategy & tactics) that will drive pipeline and growth
• Align, coordinate and drive strong collaboration with cross-functional marketing teams to build integrated ABM campaign motions that leverage a broad mix of marketing programs to deliver against committed goals, timelines, and budget
• Collaborate with product marketing to produce tailored and relevant messaging by account.
• Collaborate with the content & creative and demand gen teams to produce and/or repurpose content and leverage relevant field programs to execute ABM program tactics.
• Set appropriate success KPIs and track measurements leveraging our Martech stack. Apply an experimental mindset to ABM campaigns to drive, test, learn, and optimize based on data and analysis of program performance.
• Build and obsess over ABM metrics to ensure business impact measured by pipeline/bookings (sourced/influenced), database growth and accuracy, account/persona engagement, and sales/partner utilization of programs for Enterprise accounts
• Provide key stakeholders with  ongoing reporting, campaign insights, and pacing against individual account goals.

QUALIFICATIONS

• Proven experience in running account-based marketing or demand generation programs at a regional level within a B2B tech environment. Supported by a track record of planning, managing, and executing integrated marketing programs across digital, events, and content channels.
• Demonstrate high initiative, strategic and critical thinking and flexibility to successfully develop and execute against evolving account-based marketing plans.
• Familiarity with a range of martech and analytics tools (inc. Salesforce, Marketo, Roll Works).
• Excellent English language skills with proven ability to communicate new ideas and campaigns to both internal and external stakeholders.
• Ability to thrive and adapt quickly in a fast-paced, deadline-driven environment.
• Highly organized to work across multiple projects simultaneously, working collaboratively with cross functional teams, with exceptional attention to detail in execution. 
• Bachelor’s degree in a relevant field.

COMPANY BENEFITS - EMEA 

Benchling takes a market-based approach to pay.  The candidate's starting pay will be determined based on job-related skills, experience, qualifications, interview performance, and work location.

Total Compensation includes the following:

• Competitive salary and equity
• Fertility healthcare and family-forming benefits
• Four months of fully paid parental leave
• Home office stipend
• Mental health benefits + wellness stipend
• Learning and development reimbursement
• 25 days vacation days + public holidays
• Company-wide Summer & Winter holiday shutdown
• Sabbaticals for 5-year and 10-year anniversaries
• Remote perks including travel to hubs
• In-office perks (Zurich Only - In Office)
• Commuter benefits (Zurich Only - In Office)

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