DTC Retention Specialist

Job Summary

A company is looking for a DTC Retention Specialist to manage the customer lifecycle and enhance customer retention across multiple brands.

Key Responsibilities

• Optimize the post-purchase customer journey across various DTC brands
• Build and manage email and SMS marketing flows using relevant platforms
• Analyze customer behavior and performance to identify retention opportunities

Required Qualifications

• 3+ years of experience in DTC retention or CRM marketing roles
• Proven success in building and optimizing email/SMS campaigns
• Strong understanding of customer lifecycle management
• Experience in cohort analysis and LTV tracking
• Bachelor's degree in Marketing, Business, or related field (or equivalent experience)