Digital Product Optimization Leader

Job Summary

A company is looking for a VP of Digital Product & Conversion.

Key Responsibilities

• Optimize core funnels and experiment with new landing page designs and conversion strategies
• Lead a testing program to enhance site performance and global DTC experiences
• Oversee the technical infrastructure for international scaling and compliance

Required Qualifications

• 7-10+ years in DTC eCommerce site optimization with proven success in improving CVR, AOV, and RPV
• Experience leading CRO, UX/UI, and digital product teams in high-growth consumer brands
• Deep expertise in Shopify Plus and experience with Shopify Markets for international scaling
• Proven success in launching high-performing localized sites across multiple countries
• Strong understanding of funnel strategy, persuasive design, and performance copy principles