Digital Marketer - job 1 of 2

HBCU Pride & Joy Children’s Boutique is seeking a Digital Marketer to join our team. You will help us use web technologies to achieve our business growth goals. You will identify needs and new opportunities and aspire to increase brand awareness.

If you’re a tech-savvy trendsetter who has innovative ideas to increase sales and improve customer experience, we would like to meet you. For this position, you should be creative and comfortable working with a team.

You should be able to effectively connect our brand with our online customers.

Responsibilities
• Set digital marketing strategies using all necessary tools (e.g. website, emails, social media and blogs)
• Research products, services and current strategies to identify new opportunities
• Analyze web traffic metrics and suggest solutions to boost web presence
• Monitor SEO/SEM, marketing and sales performance metrics to forecast trends
• Build strong clients relationships through social media interaction
• Keep up-to-date with our audience’s preferences and proactively suggest new campaigns
• Liaise with Marketing, Sales, Design and Content teams to optimize customer experience and ensure brand consistency
• Identify advertising needs
• Establish best practices in digital marketing
• Stay up-to-date with digital technologies developments
• Create and manage visual creatives

Requirements
• Proven knowledge and experience in digital marketing
• Connection to and understanding of the HBCU culture and market
• Demonstrable experience with SEO/SEM and CRM software
• Experience implementing and optimizing Google Adwords campaigns
• Solid knowledge of web analytics tools like Google Analytics
• Hands on experience with online marketing tools and practices
• Familiarity with web design and HTML
• Excellent verbal and written communication skills
• Strong analytical and project management skills

To apply, please upload your resume and cover letter. Be sure to include in your cover letter your available start date. This is a contract position. This is a primarily remote position; bi-weekly in office meetings are required.

All workers are required to comply with COVID-19 protocols.