Digital Growth Marketing Manager - job 2 of 3

Job Summary

A company is looking for a Growth Marketing Manager, Digital (DTC).

Key Responsibilities

• Manage day-to-day DTC website operations, including updates, optimization, and compliance
• Oversee lifecycle marketing strategies to enhance customer acquisition and retention
• Analyze DTC performance data to inform marketing strategies and optimize campaigns

Required Qualifications

• Bachelor's degree in Marketing, Business, or related field
• 5+ years of digital marketing experience, particularly in DTC/eCommerce
• Expertise in Google Analytics 4 and email marketing tools
• Strong analytical and project management skills
• Experience in cross-functional team collaboration