Digital Demand Generation Manager - job 3 of 3

Job Summary

A company is looking for a Digital Demand Generation Manager to lead digital demand generation programs in the Americas region.

Key Responsibilities:

• Develop and execute integrated demand generation programs across various digital channels to drive new pipeline
• Design and implement account-based marketing programs tailored to high-value target accounts
• Monitor campaign performance and optimize tactics to improve conversion rates across the funnel

Required Qualifications:

• 4+ years of experience in B2B demand generation or digital marketing, preferably in cybersecurity
• Proven success in creating and managing campaigns that drive pipeline growth and measurable ROI
• Experience with marketing automation platforms and CRM tools
• Strong understanding of paid media channels and lead nurturing tactics
• Bachelor's degree