Demand Campaigns Manager

Job Summary

A company is looking for a Demand Campaigns Manager, Upgrades.

Key Responsibilities

• Develop and execute upgrade-focused demand generation campaigns across various channels
• Partner with cross-functional teams to tailor messaging and offers to customer segments
• Measure, analyze, and report on campaign performance, delivering actionable insights

Required Qualifications

• 4+ years of experience in B2B demand generation, campaign management, or lifecycle marketing
• Proven track record of executing integrated, multi-channel campaigns
• Strong analytical skills with experience in marketing automation and CRM tools
• Deep understanding of customer journeys and the SaaS upgrade lifecycle
• Creative problem-solver with experience in fast-paced environments