Senior Local Marketing Manager, Ireland, Scotland & North England (12m maternity cover)

The Local Marketing Team:

The Senior Local Marketing Manager will sit within the UKI Local Marketing Team. We are responsible for developing the strategy for how Deliveroo wins at a regional, local and hyperlocal level. This includes identifying target audiences, commercial and consumer insights to develop highly relevant and engaging strategies across key locations within Ireland, Scotland & North England

We use these insights to develop campaigns and toolkits that we then execute tactically across key regions, cities and neighbourhoods to unblock consumer barriers and win market share. We think big, we innovate, and we champion test & learn culture to understand how we can best deliver on our objectives.

We are a team of two parts: Local Strategy & Local Media Planning. This role will sit within the Local Strategy team and work collaboratively with the Local Media Planning team to set and deliver the vision of the team. We are a growing team with big ambitions for 2025: if you are motivated by leading on groundbreaking campaigns, innovating with new strategies, and delivering on business priorities in market-leading ways then the Local mission is one for you!

The Role:

The Senior Local Marketing Manager, Ireland, Scotland & North England will report directly into the Head of Local Marketing. The role will be a hybrid role with responsibility for managing the end to end marketing strategy across Ireland, Scotland & North England, whilst delivering local initiatives that span across the UK & Ireland.

Managing the end to end Ireland, Scotland & North England marketing strategies will provide great autonomy to tailor a marketing plan timed around key seasonal and customer moments throughout the year. The successful candidate will achieve this by working collaboratively with Commercial, UKI Marketing and Insight teams to evaluate the commercial needs, key customer moments and opportunities of their regions. They will provide insights, analysis and recommendations, using this output to lead joint business planning at regional, city and neighbourhood level.

Owning strategy for key UKI wide Local marketing initiatives will provide exposure to stakeholders from across the business delivering on some of our most important company wide programmes which shape the direction of Deliveroo on a local level. The successful candidate will work on strategy development, planning and execution along with, aligning management team stakeholders, and working collaboratively with teams across the business to deliver on our vision.

The successful candidate will develop insightful reporting and measurement, turning insight into recommendation, helping to shape out the business direction on a local level. We think big at Deliveroo, and always get to the “so what” to constantly strive for improving on our strategy and approach.

What we’re looking for from you:

• 5+ years experience marketing or agency experience executing TTL marketing campaigns.
• Extensive knowledge of the Ireland Market: understanding the nuance of how we can truly win with customers across Ireland.
• Previous experience working in a local marketing role: understanding the need for local to drive relevance with customers.
• You’re both analytical & commercial and you enjoy interpreting data to develop insight/consumer-led marketing strategy. You can then translate this into strategic and creative campaigns.
• You have extensive channel knowledge across multi-channel including social, earned and own channels; confident in creating channel plans to deliver against campaign objectives.
• You can optimise and evaluate campaigns, whilst providing future recommendations.
• You’re skilled at planning, organising, prioritising and executing simultaneous projects and activities at once.
• You have strong interpersonal skills and can manage multiple cross-departmental stakeholders; confident communicating at all levels.
• You have a self-starter attitude and you’re able to deliver in a fast-paced matrixed organisation with constant change.
• You have a proven track record in making things happen - delivering results quickly and efficiently.
• Travel to Dublin required every 6 weeks

Why Deliveroo

Our mission is to transform the way you shop and eat, bringing the neighbourhood to your door by connecting consumers, restaurants, shops and riders. We are transforming the way the world eats and shops by making access to food and products more convenient and enjoyable. We give people the opportunity to buy what they want, as they want it, when and where they want it.

We are a technology-driven company at the forefront of the most rapidly expanding industry in the world. We are still a small team, making a very large impact, looking to answer some of the most interesting questions out there. We move fast, value autonomy and ownership, and we are always looking for new ideas.

Workplace & Benefits

At Deliveroo we know that people are the heart of the business and we prioritise their welfare. Benefits differ by country, but we offer many benefits in areas including healthcare, well-being, parental leave, pensions, and generous annual leave allowances, including time off to support a charitable cause of your choice. Benefits are country-specific, please ask your recruiter for more information.

Diversity

At Deliveroo, we believe a great workplace is one that represents the world we live in and how beautifully diverse it can be. That means we have no judgement when it comes to any one of the things that make you who you are - your gender, race, sexuality, religion or a secret aversion to coriander. All you need is a passion for (most) food and a desire to be part of one of the fastest-growing businesses in a rapidly growing industry.

We are committed to diversity, equity and inclusion in all aspects of our hiring process. We recognise that some candidates may require adjustments to apply for a position or fairly participate in the interview process. If you require any adjustments, please don't hesitate to let us know. We will make every effort to provide the necessary adjustments to ensure you have an equitable opportunity to succeed.