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Media & Acquisition - Social Ads (Internship)

Company Description

LIVE THE MUSIC WITH US

From a pioneer tech start-up created in 2007, Deezer has become one of the first French unicorns and the second largest independent music streaming platform in the world.

At sixteen years old, we’re only just coming of age. Now listed on #EuroNext, Deezer is a rapidly-growing, cutting-edge player in the music streaming market. If you want an environment where you can make your voice heard and be at the forefront of music and tech, look no further!

We believe music is all about embracing the things that make us different.

Deezer is a vibrant community that celebrates uniqueness, diversity and individuality, and thrives on collaboration.

Our international and passionate teams pride themselves on being at the forefront of the music experience, going beyond streaming and helping the world to Live the Music. We’re constantly evolving alongside our customers, partners, artists and employees — striving to make Deezer the most personal and innovative streaming service in the world.

Ready for an electrifying journey? Apply now and do your part in bringing extraordinary music experiences to people’s lives!

**Join Us**

Job Description

We're looking for an intern for a duration of 6 months (full-time), starting ideally in January 2024, to support Paid Social Team in creating, optimising, and reporting the acquisition & media campaigns.  

You will be part of the Performance Marketing division and will work with internal teams (Data, Brand & Studio, Artist Relation..) & external partners (Meta, TikTok,  Snapchat, Bereal…).  

What you will do:

  • Create, manage and optimise online acquisition campaigns for Social Ads team

  • Take part in the Performance, Media Strategy and Creatives reflections. 

  • Focusing on creative collaboration: Work closely with our in-house creative studio, external agencies  to develop impactful advertising assets, including user-generated content (UGC) and influencers assets.

  • Stay abreast of the competitive landscape and develop new initiatives.

  • Develop and foster exceptional relationships with partners across the entertainment + media industry and relevant endemic industries.

  • Take part in developing and executing high-quality, high-scale traffic acquisition opportunities. 

Qualifications

This role is excellent for a person with:

  • Ideally M1/M2 in Digital Marketing.
  • You have a first experience already, in working operationally in marketing
  • Highly analytical with good level proficiency in Excel, a passion for data report analysis.
  • You’re self-motivated and able to work effectively in an autonomous environment, proactive and persistent 
  • Ability to work well with many types of people across multiple global offices 
  • Comfortable with multi-tasking in a very fast-paced work environment
  • Fluent in English

    If you don’t meet 100% of the qualifications outlined above, tell us why you’d still be a great fit for this role in your application!

 

Additional Information

At Deezer, you can be your true self as we believe that #everyvoicematters. We strive to build an inclusive culture and foster a diverse environment. Because we care and want to ensure each employee feels welcome and safe at work, we continuously focus on fighting biases and helping diverse teams work well together through multiple learning opportunities, e-learnings and workshops right from the onboarding :

  • Regular Diversity & Inclusion internal and external talks

  • Dedicated employee work streams on Gender equity, Ethnicity & Culture, Disability and LGBTQ+

  • Multiple e-learnings and mandatory training sessions for all managers

  • English and French courses for all, so that everyone can connect and feel included

Beyond benefits like health insurance, transportation, we offer you extra perks like:

  • A Deezer premium family account for free

  • Access to gym classes

  • Deezer parties several times a year and drinks every thursday

  • Allowance for sports, travelling and culture

  • Meal vouchers

  • Great offices always located in dynamic and attractive districts, whether in Paris, London or Sao Paulo!

  • Hybrid remote work policy

If you want to learn more about life and culture at Deezer, please visit our Welcome to the Jungle page here!

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What You Should Know About Media & Acquisition - Social Ads (Internship), Deezer

Are you ready to dive into the dynamic world of music and marketing? At Deezer, we're excited to invite an enthusiastic intern to join our Media & Acquisition - Social Ads team for a 6-month internship, starting in January 2024! As part of the Performance Marketing division, this is your chance to be hands-on in creating, managing, and optimizing our online acquisition campaigns. You’ll collaborate with incredible teams, including Data, Brand, and our in-house creative studio, while also engaging with external partners like Meta and TikTok. If you love creativity and analytics, you'll play a vital role in developing impactful advertising assets and exploring innovative media strategies. We’re looking for someone who’s self-motivated, can multitask in a fast-paced environment, and shares our passion for music and technology. With your background in digital marketing and analytical prowess, you’ll thrive in a team that values collaboration and diversity. Get ready for an electrifying journey with us as Deezer continues to revolutionize the music streaming experience! Come help us create extraordinary music experiences for our users and truly Live the Music. Don’t hesitate, apply now and join this vibrant community located right in the heart of Paris.

Frequently Asked Questions (FAQs) for Media & Acquisition - Social Ads (Internship) Role at Deezer
What skills are required for the Media & Acquisition - Social Ads internship at Deezer?

To excel in the Media & Acquisition - Social Ads internship at Deezer, candidates should ideally be pursuing an M1 or M2 in Digital Marketing. A first experience in operational marketing is beneficial. Candidates should possess strong analytical skills, particularly in Excel, and demonstrate a passion for data analysis. Additionally, comfort working in a fast-paced environment, outstanding communication skills, and the ability to collaborate with diverse teams are essential.

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What will I be doing as a Media & Acquisition - Social Ads intern at Deezer?

As a Media & Acquisition - Social Ads intern at Deezer, your primary responsibilities will include creating, managing, and optimizing online acquisition campaigns. You will also have the opportunity to work alongside our Performance Marketing division, contribute to media strategy discussions, collaborate with creative teams, and foster relationships with external media partners. It's a dynamic role where your contributions can significantly impact Deezer’s marketing efforts.

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Is prior experience necessary for the Media & Acquisition - Social Ads internship at Deezer?

While a prior experience in operational marketing is beneficial for the Media & Acquisition - Social Ads internship at Deezer, it is not strictly necessary. We encourage candidates who may not meet 100% of the qualifications to apply and express why they would still be a great fit for the role. A passion for digital marketing and a willingness to learn can go a long way.

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What can I expect from the culture at Deezer as a Media & Acquisition - Social Ads intern?

Working as a Media & Acquisition - Social Ads intern at Deezer means joining a vibrant and inclusive culture where every voice matters. You will be part of a diverse community that celebrates individuality and collaboration. Deezer focuses on fostering an environment where team members feel welcomed and safe, with a steady emphasis on diversity and inclusion initiatives.

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What are some benefits of interning at Deezer in the Media & Acquisition - Social Ads role?

Interns at Deezer benefit from various perks, including free Deezer Premium accounts, access to gym classes, and regular company events. You’ll also receive meal vouchers, allowances for sports and culture, and the chance to work in one of our dynamic offices located in exciting districts, such as our Paris location. Hybrid remote work policies are also in place to promote a flexible working environment.

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How does Deezer support career development for interns in media acquisition roles?

Deezer is committed to providing interns with valuable learning opportunities. This includes regular training sessions, mentorship from experienced team members, and exposure to different aspects of digital marketing and media. Interns can also participate in various workshops focused on professional development, ensuring a rich and enlightening internship experience.

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What tools and software will I be using as a Media & Acquisition intern at Deezer?

As a Media & Acquisition intern at Deezer, you will use a variety of tools and software that are essential for managing online campaigns. You should be comfortable with analytics tools, proficiency in Excel for data analysis, and other marketing platforms associated with social media advertising. Training in any specific tools may also be provided to ensure you are equipped to succeed.

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Common Interview Questions for Media & Acquisition - Social Ads (Internship)
How do you approach creating a social media ad campaign?

When creating a social media ad campaign, it's essential to start by defining the campaign's goals and target audience. Researching competitors and analyzing performance metrics can help inform your strategy. Collaborate with creative teams to develop engaging content, ensuring that your ads are visually appealing and aligned with the brand's message.

Join Rise to see the full answer
Can you explain a time when you utilized data to drive marketing decisions?

Sure! In a previous project, I gathered data on user interactions with our advertisements to identify which elements resonated most with the audience. By analyzing CTR and engagement metrics, I adjusted the campaign strategy to focus more on high-performing content, resulting in a significant increase in conversions.

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What social media platforms do you think are most effective for user acquisition?

Each platform has its strengths depending on the target demographic. For example, TikTok is fantastic for engaging younger users through creative video content, while Facebook remains effective for diverse age groups due to its extensive targeting options. It's important to analyze the target audience thoroughly and strategize accordingly.

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How do you handle feedback on your marketing campaigns?

Feedback is an invaluable part of the marketing process. I believe in maintaining an open mind and being receptive to constructive criticism. Each piece of feedback provides an opportunity to improve campaign effectiveness. I analyze feedback with the team, drawing actionable insights to inform future campaigns.

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Describe how you would work with a creative team to develop an ad.

Collaboration with a creative team involves clear communication of campaign goals and target audience. I would hold brainstorming sessions to share ideas, providing any relevant data and insights. Feedback loops are crucial, ensuring that the final ad aligns with both creative vision and marketing objectives.

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What steps would you take to ensure your ads stand out in a competitive landscape?

To make ads stand out, I prioritize understanding the competitive landscape thoroughly. Researching competitors' ad strategies can reveal gaps and opportunities. I would focus on unique selling propositions, incorporating attention-grabbing visuals and compelling copy that resonates with our audience, ensuring the ads are memorable and effective.

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How do you prioritize multiple tasks in a fast-paced environment?

In a fast-paced environment, prioritizing tasks is key. I typically start by assessing deadlines and the impact of each task on overall goals. Using tools like to-do lists or project management software aids in organization. Regular check-ins with team members can also ensure alignment on priorities.

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Could you provide an example of a successful social media campaign you've worked on?

Certainly! In my last role, I contributed to a campaign aiming to increase brand awareness for a new product. We employed targeted ads across various platforms, with engaging visuals and a clear call to action. The campaign exceeded our engagement goals by 40%, reflecting the importance of strategic planning and creativity.

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What do you think is the biggest challenge facing social media marketers today?

One of the most significant challenges is staying ahead of constantly changing algorithms and user behavior. Marketers must remain agile and continuously test new strategies while also ensuring that their content aligns with evolving consumer needs and platform trends. Ongoing education and adaptability are crucial.

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Why do you want to work in media acquisition, specifically at Deezer?

I am drawn to media acquisition because it marries creativity with analytical thinking. Specifically, Deezer's commitment to innovation and diversity in the music streaming landscape is inspiring. I want to contribute to a brand that goes beyond traditional marketing to create unique user experiences and build strong, meaningful connections with audiences.

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Our mission is to unlock the full potential of music through technology. At Deezer we constantly innovate, coming up with new functionalities such as Flow by Deezer, #SongCatcher and “mix inspired by”. Supporting local and international artists ...

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Internship, hybrid
DATE POSTED
November 26, 2024

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