America SCORES Communications & Brand Manager

Position Overview:

America SCORES is seeking a dynamic and creative Communications & Brand Manager to lead storytelling, digital strategy, and brand execution across its national network in the lead-up to the 2026 FIFA World Cup. This is a unique opportunity to help shape how a powerful, community-rooted youth development movement—and the voices of our poet-athletes—are seen and understood by partners, supporters, and families across North America.

As the primary communications lead for the America SCORES network, this role will manage national messaging, social media, websites, and digital presence; support affiliate sites with tools and coaching; and lead visibility efforts tied to major events and strategic partnerships. The position is designed to strengthen network cohesion, elevate authentic stories of poet-athletes, and fully leverage the generational brand opportunity presented by the World Cup.

The role is approximately 30 hours/week through July 2026. It is ideal for a mission-driven communicator who combines creativity and strategy with a collaborative spirit, strong writing skills, and a passion for equitable storytelling.

We aim to complete the hiring process for this role in June, with a hopeful start date in late June 2025.

Note: While this is a national America SCORES position, it will be posted through DC SCORES’ job platforms as DC SCORES currently serves as the administrative home for the America SCORES national team. The Communications & Brand Manager will work closely with both the America SCORES and DC SCORES teams.

Responsibilities / Key Areas of Work

Brand & Messaging Execution

• Implement consistent messaging and visual identity across the national network

• Develop templates, toolkits, and messaging guides for affiliate use
• Maintain national tone, visuals, and language across platforms
• Collaborate with senior leadership and agency partners on brand strategy

Digital Media & Web Management

• Oversee and update the America SCORES website to align with brand goals
• Support SEO, accessibility, and storytelling strategy across digital channels
• Create and repurpose content across formats (e.g., blogs, web features, media kits)

Social Media Strategy & Management

• Manage and schedule content for America SCORES and DC SCORES social channels
• Plan and execute campaigns aligned with key events and seasonal priorities
• Track engagement metrics and evolve strategy accordingly
• Produce multimedia content (reels, graphics, copy) and guide affiliate use

Affiliate Network Support

• Provide communications support to affiliate staff, especially smaller or emerging sites
• Distribute branded templates and resources
• Facilitate the Communications Council and cross-network learning
• Curate and amplify affiliate stories nationally

DC SCORES Communications Support

• Collaborate on social media content and scheduling
• Support website updates and digital storytelling efforts
• Contribute to communications for local events and campaigns, as needed

Event & Campaign Communications

• Lead communications planning for major national initiatives: SCORES Cups, SCORESCon, Jamborees, and World Cup campaigns
• Coordinate storytelling and deliverables tied to partners, sponsors, and media opportunities
• Ensure visibility and consistency for national events across digital and print platforms

Experience, Skills, and Attributes:

These are ideal, but not all required – if you don’t have direct experience in any of these areas, feel free to let us know how other experiences have equipped you to succeed in those parts of the role.

Previous Experience

• At least 2 years of experience in nonprofit communications, marketing, media, or storytelling roles
• Experience managing organizational social media accounts, websites, and content strategies
• Experience working across multiple stakeholders or within a distributed network (preferred)

Strategic Communication & Brand Leadership

• Ability to craft and implement consistent messaging and visual identity across teams and platforms
• Strong writing and editing skills, with a demonstrated ability to create compelling, equity-centered narratives
• Familiarity with SEO, accessibility, and digital storytelling best practices

Creative Content Development

• Proficiency with Canva, Adobe Creative Suite, and other content design tools
• Skilled at producing visual and multimedia content (graphics, reels, video, blog posts, etc.)
• Ability to tailor content for different platforms and diverse audiences

Project & Campaign Management

• Excellent project and time management skills; ability to balance short- and long-term priorities
• Experience developing and executing communications campaigns across channels
• Comfort with using data and feedback to refine strategy and improve performance

Collaboration & Network Support

• Strong interpersonal skills; ability to engage with partners, teammates, and stakeholders across the network
• Experience supporting or training peers, especially within a collaborative or federated structure
• Responsive and solution-oriented mindset; able to support evolving needs across multiple teams

Equity & Inclusion

• Demonstrated commitment to inclusive storytelling that reflects diverse communities and uplifts underrepresented voices
• Cultural competence in navigating different communities and local contexts
• Passion for youth development, public education, and the power of sport and self-expression

Passion for Mission

• Deep commitment to the mission and values of DC SCORES
• Enthusiasm for using soccer as a tool for youth development and community building

Additional

• Familiarity with youth development, community programs, or education nonprofits is a plus

Additional Requirements and Information

Background Checks

This position must complete and pass a background check before employment and will be subject to ongoing background checks throughout employment. 

Hybrid Role

This position is required to work from the DC SCORES office at least twice per week.

Schedule & Flexibility

Willingness to travel occasionally and work flexible hours, including some evenings and weekends

This position is offered at a fixed salary of $60,000 and is not negotiable. This reflects our commitment to pay equity and transparency—candidates will be evaluated based on alignment with the role, not negotiation ability.

While this role does not receive employee benefits from either America SCORES or DC SCORES (such as health insurance or retirement contributions), team members in this position will have access to the following perks:

• Gym access
• Monthly commuter benefits
• Capital Bikeshare membership
• Opportunities to attend D.C. United and Washington Spirit games