Content Marketing Specialist

About Craver

Hey! We’re Craver, a Canadian tech startup transforming local coffee shops & QSRs with our digital ordering & engagement technology.

Digital ordering tech like mobile apps & loyalty programs have fuelled the success of Starbucks, McDonald's and ShakeShack, and we're hiring a Content Marketing Specialist to help us bring that same technology to local coffee shops & QSRs worldwide.

Oh — and we’re a great place to work. We’ve been recognized as both a 2022-23 Workplace Culture Leader and a 2022 Great Place to Work winner. Not bad for a company that’s only a few years old!

What We’re Looking For

We’re on the road to making Craver famous, and we’re hunting for a Content Marketing Specialist to help us make it happen. We’re a fast-growing company in a super competitive market, and we know that the only way to win is by standing out from the crowd. So we’re looking for someone with the energy, creativity & insatiable appetite for learning to help make our marketing really sing.

With support from Craver’s Director of Marketing and Content Marketing Manager, you’ll be responsible for creating all of Craver’s content — from short video ads to detailed articles & guides, and everything in between. The aim of the game is to produce content that resonates, inspires and stands out from the crowd, always.

The Role & Responsibilities

• Collaborate with the Content Marketing Manager and other teams to create standout content that speaks to our B2B SaaS audience and supports our goals.
• Break down complex topics into clear, engaging content that people actually want to read — and take action on.
• Own the editorial calendar — you’ll plan, schedule, and manage everything from deep-dive guides to quick newsletters and guest blogs.
• Work side-by-side with our designers to build out creative assets for ads and other campaigns.
• Keep an eye on performance — you’ll review campaign results, spot what’s working (and what’s not), and use data to help shape what we do next.
• Use keyword research to fuel our blog strategy — you’ll help identify gaps, surface new opportunities, and build out clusters that drive traffic and authority.
• Write strategic, SEO-informed blog briefs that empower our copywriters to produce high-ranking, results-driven content.
• Keep our content working hard — you’ll pinpoint what’s gone stale or slipped in performance and update it to keep delivering results.
• Build lead magnets like guides and templates, and craft nurturing content (like email flows) to guide prospects toward becoming customers.
• Help shape our video content — from outlining ideas to writing scripts and, yes, stepping in front of the camera when needed.
• Keep our clients in the loop with clear, thoughtful comms for new feature releases, quarterly updates, and anything else they should know.

Your Personal Qualities

• You’re genuinely curious about the world of coffee shops and QSRs — maybe you’ve worked behind the counter or are just a coffee-lover.
• You're a creative spirit — the idea of spending your days drafting newsletters and reviewing article edits gets you jazzed.
• You love to learn — you’re comfortable taking on new projects you’ve never done before, receiving regular feedback on your work, and spending time deep in research.
• Communication is your forte. You can confidently articulate ideas, defend them, and you’re comfortable asking for help when you need it.
• You’re naturally tech-savvy and quick to explore new tools — AI, CMS platforms, email builders, you name it.
• You’re fiercely ambitious — you want work that keeps you challenged and energized, not waiting for the day to be done.
• You take pride in your work. You aim for the highest impact, not just ticking off tasks.
• You crave autonomy, flexibility and freedom in your work. You’re at ease with motivating and managing yourself to achieve your goals.

Your Skills & Experience

• You’ve got a degree in Marketing, Communications, Journalism, English Literature, or something similar — or you’ve picked up the right skills through other meaningful experience.
• You’ve spent at least 2 years in a content marketing role. If that’s been in a B2B SaaS environment, even better.
• You’re a strong writer who can take complex ideas and turn them into clear, compelling content — whether it’s a punchy ad, a detailed guide, or anything in between.
• You’ve got a sharp eye for detail and can spot a double space or awkward sentence from a mile away.
• You know how to shape content to match different tones, voices, and audiences — and you enjoy the challenge of getting it just right.
• You don’t just hit publish and hope for the best — you’re always looking at the numbers to see what’s working and how you can improve.
• You’re familiar with SEO principles and know how to weave them into content without making it sound like a robot wrote it.
• You’re great at juggling projects, managing deadlines, and staying organized — even when things get busy.
• You work well with others — you’re comfortable collaborating with people across teams like marketing, product, and support to get the job done.
• You care about results — you’re focused on impact, not just activity, and always think about how content supports the bigger picture.

Perks

• You’ll join a fast-growing startup where there’s real room to grow — as Craver scales, so can your career.
• Work from home or from our bright downtown Vancouver office (complete with mountain views and good vibes). We're in-office 1–2 days a week, with flexibility for travel.
• Yes, we’re dog-friendly. Bring your pup — we won’t complain.
• You'll have autonomy in your role but also get support and mentorship from some of Vancouver’s top founders and operators.
• We offer a solid benefits package that includes prescription coverage, dental, massage, and more — so you’re covered, literally.
• Our compensation package includes:
• 💰 $65–75K annual salary
• 🎂 Up to 4 weeks paid vacation — plus your birthday off
• 📈 Stock options — because we want you to grow with us
• 🥗 Subsidized lunches when you're in the office