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Staff Data Engineer, Marketing Tech

CookUnity is a chef-to-you marketplace connecting talented chefs with consumers, revolutionizing meal delivery. We bring small-batch, restaurant-quality meals to eaters nationwide, crafted by a diverse collective of all-star chefs. With over 100 inspired chefs from cities like NYC, LA, Austin, and more, our weekly subscription offers a wide range of hand-crafted meals to cater to various palates and dietary preferences.

By delivering over 1 million meals per month, we're also empowering working chefs, tripling their income, and supporting their growth. CookUnity believes in fueling stronger communities, partnering with Food Bank For New York City to combat food insecurity across all five boroughs.

About the Team:

The Growth Marketing Team leads the company's efforts to acquire new eaters across a variety of channels. This is more than the ambition of expanding audiences, increasing traffic and conversion rate whilst keeping CAC low. CookUnity has an incredible chef-driven story to tell—and a mind-blowing, must-taste product to introduce to the world. And because of this, the sky's the limit in crafting an alluring proposition and leveraging magnetic content. We have an incredible mission, as a marketing team, to not simply shake up the known Weekly Meal Plans and On-Demand Food Delivery categories, but usher in a new era of the chef-centric marketplace.

The role:

As a Staff Software Engineer in Marketing Technology, you will be responsible for designing and architecting scalable platforms that allow our company to effectively reach customers across various channels. This role is highly cross-functional, where you will act as a close partner to marketing, design, product, data and policy teams to make impactful changes. You will ensure the seamless integration of our marketing technology stack, driving both mobile and desktop customer experiences, and optimizing our marketing performance through data-driven insights.

You have deep expertise in customer data platforms (CDP) like Segment, A/B testing platforms such as SiteSpect and a solid understanding of how advertising platforms function. This person should have the technical ability to manage and integrate complex MarTech ecosystems, driving efficiency, scalability, and accuracy in our marketing campaigns.

Responsibilities:

  • Lead the architecture, implementation, and integration of the marketing technology stack across desktop and mobile environments, ensuring seamless operation between internal systems and external platforms.
  • Collaborate with cross-functional teams to integrate customer data platforms (CDPs) such as Segment, building custom data pipelines and ensuring that marketing data is collected, processed, and utilized efficiently.
  • Work closely with the marketing and growth teams to support A/B testing strategies using platforms like SiteSpect, helping optimize website and app performance based on test outcomes.
  • Integrate advertising platforms (e.g., Google Ads, Meta, TikTok) with the broader MarTech ecosystem to ensure accurate tracking, reporting and optimization.
  • Ensure data quality and governance for marketing technology integrations and customer data flows, maintaining high levels of accuracy in campaign tracking and reporting.
  • Support the setup and scaling of personalization strategies through MarTech tools, ensuring that customer experiences are optimized for engagement and conversion.
  • Provide technical leadership in scoping new MarTech solutions and enhancements to existing platforms, driving best practices in platform integration and management.
  • Monitor and troubleshoot system integrations, resolving any issues related to data flows, API connections, or platform performance.
  • Design scalable APIs and reliable production systems to support a robust MarTech stack.
  • Stay current with industry trends and emerging technologies, continuously evaluating and recommending improvements to the marketing tech stack.

Minimum Requirements:

  • BS degree in Computer Science or other related fields (MS or Ph.D. preferred).
  • 8+ years of industry experience in a fast-paced tech environment.
  • Expertise in customer data platforms (CDPs), particularly Segment or similar platforms.
  • Proficiency with A/B testing platforms like SiteSpect, including setting up and analyzing experiments for both web and mobile applications.
  • Strong understanding of advertising platforms (e.g., Google Ads, Meta, TikTok) and their data and API integrations.
  • Experience in Data Engineering technologies.
  • Design experience in scalable APIs and building reliable production systems.
  • Experience in both mobile and desktop MarTech environments, including app integrations and data flows across devices.
  • Deep knowledge of API integrations, data mapping, and data management within a marketing tech stack.
  • Problem-solving mindset with the ability to handle complex technical challenges.
  • Strong communication skills, with the ability to collaborate effectively with marketing, product, and engineering teams.
  • Fluent in English

Preferred requirements:

  • Familiarity with personalization tools and frameworks for delivering customized user experiences.
  • Knowledge of data privacy regulations (e.g., GDPR, CCPA) and their implications on marketing technologies.

Benefits

💸 Get paid in USD. We use Deel to make things easier for you!

🗺 Work remotely: design the life that you want

⛱ Enjoy 15 days of vacation each year from the start date

🎄 16 fully paid Argentinean holidays

🗓️ 5-year Sabbatical: After 5 years with CookUnity, you get a 4-week paid sabbatical

🐣 Family leave of 12 weeks for primary caregiver and 6 weeks for secondary caregiver, fully paid

🕯 Compassionate Leave: 3-5 days each time the need arises

🧘🏽‍♀️ Customize the benefits that suit your needs! Access a range of perks tailored to you, including learning opportunities, wellness memberships, delivery apps, and more through our comprehensive benefit platform

🧑‍🏫 Personalized English coach

 

If you’re interested in this role, please submit your application and if we think you might be a fit, we'll get in touch with you. Thank you for your time!

CookUnity is an Equal Opportunity Employer. We are dedicated to creating a community of inclusion and an environment free from discrimination or harassment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, citizenship status, protected veteran status, genetic information, or physical or mental disability.

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What You Should Know About Staff Data Engineer, Marketing Tech, CookUnity

Are you ready to take your career to the next level as a Staff Data Engineer in Marketing Tech for CookUnity? Based in the vibrant city of Buenos Aires, we're not just about delivering delicious, restaurant-quality meals directly to our customers; we're also about utilizing cutting-edge technology to optimize our marketing efforts. As part of our Growth Marketing Team, you'll be diving deep into the architectural design and integration of our marketing technology stack across both desktop and mobile environments. Imagine collaborating closely with dynamic teams in marketing, design, and product to create seamless customer experiences that engage and convert! Your expertise in customer data platforms, especially Segment, and A/B testing platforms like SiteSpect will play a pivotal role in enhancing our marketing strategies. Together, we aim to not only attract new eaters but also to revolutionize the way our chef-centric marketplace operates. Join CookUnity, where you’ll contribute to impactful projects that enhance our marketing campaigns while enjoying benefits like remote work flexibility, generous vacation time, and a supportive community focused on inclusion and personal growth. You’ll lead the charge in ensuring our marketing tech ecosystem operates flawlessly, supporting our mission to empower working chefs and combat food insecurity. If you're passionate about data-driven marketing solutions, and you thrive in a collaborative and innovative environment, then this is the perfect opportunity for you!

Frequently Asked Questions (FAQs) for Staff Data Engineer, Marketing Tech Role at CookUnity
What qualifications do I need to be a Staff Data Engineer at CookUnity?

To become a Staff Data Engineer at CookUnity, applicants should possess a BS degree in Computer Science or related fields, with a preferred MS or Ph.D. You'll need over 8 years of experience in a tech-driven environment, along with deep expertise in customer data platforms like Segment and proficiency in A/B testing through platforms like SiteSpect.

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What does the Staff Data Engineer role at CookUnity involve?

A Staff Data Engineer at CookUnity is responsible for designing and managing scalable marketing technology platforms. You'll collaborate with various teams to integrate customer data platforms, optimize marketing performance through data insights, and ensure seamless system operations for both mobile and desktop platforms.

Join Rise to see the full answer
How can a Staff Data Engineer contribute to CookUnity's marketing efforts?

In the role of Staff Data Engineer at CookUnity, you'll enhance marketing efforts by integrating and optimizing the marketing technology stack. Your work will directly impact A/B testing strategies and customer experience personalization, leading to more effective marketing campaigns.

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What kind of projects will I work on as a Staff Data Engineer at CookUnity?

As a Staff Data Engineer, you'll lead projects focused on architecture and integration of marketing technologies. This includes building data pipelines, integrating advertising platforms, and establishing comprehensive data governance practices, all critical for driving marketing success.

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What benefits can I expect as a Staff Data Engineer at CookUnity?

CookUnity offers a range of benefits for the Staff Data Engineer role, including competitive pay in USD, remote work flexibility, generous vacation days, parental leave, and a personalized benefits platform that lets you choose options suited to your lifestyle.

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What work culture can I expect at CookUnity?

At CookUnity, we cultivate a work culture centered on inclusion, creativity, and collaboration. As a Staff Data Engineer, you'll be part of a supportive team dedicated to innovation and community impact, making a difference while enjoying your work-life balance.

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Are there opportunities for career advancement as a Staff Data Engineer at CookUnity?

Yes! CookUnity values professional development and encourages employees to pursue advanced learning opportunities. As a Staff Data Engineer, you'll have pathways for career growth through mentorship, further training in the latest technologies, and potential leadership roles within the organization.

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Common Interview Questions for Staff Data Engineer, Marketing Tech
Can you explain your experience with customer data platforms in relation to marketing technology?

In answering this question, focus on your specific experiences with customer data platforms such as Segment. Discuss how you’ve utilized them to drive marketing strategies, ensuring efficient data flow and enhancing campaign performance.

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How do you approach A/B testing and analysis?

When addressing A/B testing, emphasize your methodology for setting up experiments, tracking outcomes, and drawing insights. Highlight any specific tools like SiteSpect you've worked with, and explain how your analysis has led to actionable improvements.

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What strategies do you use for ensuring data quality in integration processes?

For this question, detail the processes you implement to maintain data accuracy during integrations. Share examples of monitoring and troubleshooting you've conducted in previous roles to uphold high-quality standards.

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Describe your experience with advertising platforms and their integration into marketing tech stacks.

Discuss your familiarity with various advertising platforms like Google Ads or Meta, and describe specific integration projects. Explain the importance of accurate tracking and reporting for effective marketing outcomes.

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What technical leadership have you provided in previous roles?

Leverage this opportunity to showcase instances where you guided a team or project, particularly related to MarTech. Discuss how you’ve driven best practices and mentored others in technical implementations.

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How do you stay updated with industry trends in marketing technology?

Talk about the resources you leverage to stay current, such as blogs, webinars, or networks. Describe how applying this knowledge has influenced your work and decisions in MarTech.

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Can you give examples of how you have optimized customer experiences with technology?

Share specific projects where you've implemented tech solutions that directly improved customer engagement and conversion rates. Highlight metrics or feedback that support your contributions.

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What challenges have you faced when integrating marketing technologies?

Reflect on a particular challenge you encountered, how you approached it, and the outcome. This shows problem-solving skills and the ability to handle complex technical scenarios.

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How do you balance technical requirements with marketing goals?

Explain how you align technical capabilities with marketing objectives. Provide an example of how technical decisions you made positively impacted a campaign's success.

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What role does data privacy play in your decision-making as a Staff Data Engineer?

Discuss your understanding of data privacy regulations like GDPR and CCPA, and how compliance impacts your work on customer data platforms and marketing technologies. Illustrate your commitment to ethical data use.

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Full-time, remote
DATE POSTED
November 26, 2024

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