Head of Marketing

About Venteur

Venteur is a leading personalized health insurance platform that helps employers to offer an Individual Coverage Health Reimbursement Arrangement (ICHRA) to their employees for health benefits. We are the fastest-growing company in the space and are transforming how employers and employees access healthcare benefits. Our goal is to replace the one-size-fits-none status quo with a more flexible, personalized health benefit model.

At Venteur, we are a team of people who get things done. We are looking to maintain our market-leading pace while also increasing engagement with our current customers. In this role, you'll need an eye for when to build on what exists, supercharging our current initiatives; and when to offer brand new strategies for the future.

Role Overview

As the Head of Marketing at Venteur, you will reshape the public mindset of how people consume health insurance and reposition how employers and brokers approach healthcare benefits. You will be the initial marketing hire and will have the opportunity to build and shape the marketing team from the ground up. You'll lead development of our marketing strategy, amplify our brand presence, and optimize our roadmap for demand generation in the ICHRA marketplace. You'll be responsible for amplifying Venteur as a thought leader in the employee benefits space while developing marketing initiatives that convert prospects into customers throughout the buyer journey. This is a San Francisco-based position that will work from Venteur’s offices in Jackson Square.

Key Responsibilities of this Role include:

Strategic Leadership

- Develop and execute a marketing strategy aligned with company growth objectives

- Create annual and quarterly marketing plans with clear KPIs and success metrics

- Manage marketing budget and resource allocation across different initiatives

- Report on marketing performance to executive leadership and recommend strategic pivots

- Collaborate with Sales, Product, and Customer Success teams to ensure a consistent brand voice

Brand Marketing:

- Refine Venteur's brand identity, voice, and overall positioning as “personalized health insurance” 

- Lead content strategy across formats (blog posts, whitepapers, case studies, videos)

- Drive thought leadership initiatives through industry events, speaking engagements, and webinars 

- Oversee website messaging, information architecture, and content strategy

- Manage PR and media relations to increase brand visibility

- Create compelling messaging for different buyer personas and customer segments

- Develop educational content explaining ICHRA benefits and implementation

Performance Marketing & Demand Generation:

- Manage digital marketing campaigns across channels (paid search, social, email)

- Implement lead generation strategies with measurable conversion goals

- Partner with the Growth and Broker Partnerships team to amplify and optimize funnel conversion metrics

- Analyze campaign performance and continuously improve ROI

- Collaborate with sales on lead qualification and scoring

- Execute targeted account-based marketing campaigns for key prospects

Team Building & Management:

- Recruit, hire, and onboard marketing team members as the company grows

- Manage agency relationships

- Establish marketing processes, workflows, and best practices

- Foster a creative, data-driven, and results-oriented marketing culture

• 7+ years of progressive marketing experience, with at least 3 years in leadership roles
• Proven track record in both brand/content marketing and performance marketing
• Experience building marketing functions in B2B SaaS and fintech companies that have experienced rapid growth
• Strong understanding of marketing analytics and attribution modeling
• Excellent communication and storytelling abilities
• Demonstrated ability to translate complex products/services into compelling messaging
• Experience managing marketing budgets and demonstrating marketing ROI
• Ability to balance optimizing existing strategies with innovating new approaches

• Competitive salary: $185,000 - $200,000 per year + performance bonus
• Generous equity compensation 
• Comprehensive health benefits (including our own ICHRA solution) dental, vision, and life insurance benefits fully paid by employer 
• 401(k) retirement plan 
• Unlimited paid time off 
• Opportunities for professional development and growth 
• Offsite company trips 

Equal Opportunity Employer: 

Venteur is an equal-opportunity employer committed to diversity and inclusion. We welcome applicants from all backgrounds and identities, and we do not discriminate on the basis of age, race, gender, religion, sexual orientation, disability, or any other protected status. 

How to Apply: 

If you're excited about the opportunity to join our team and help shape the future of healthcare, please submit your resume and include a cover letter that explains how your experience has contributed to company growth and brand identity, and why you're interested in working at Venteur.