Go-To-Market Engineer

CentralApp is a Belgian SaaS startup revolutionizing websites and online marketing for SMEs in Europe. Our platform empowers 3,000+ restaurants, shops, and salons across the continent —serving 10+ million annual visitors—to manage online visibility effortlessly . We partner with industry leaders like TheFork, Google, BNP Paribas Fortis, and Deliveroo to deliver best-in-class digital experiences.

Today, we're entering a new phase: pivoting towards an AI-powered website builder and adding self-service signup and automated marketing funnels to our traditionally sales-led growth model.

We’re looking for a Go-To-Market Engineer to join us at this pivotal moment. You'll be at the intersection of product, engineering, sales, and marketing — ensuring we launch products that land powerfully and scale quickly.

As Go-To-Market Engineer, you will:

• Build and optimize the infrastructure needed for lead generation (outbound, inbounds and partners), funnels to convert from free to premium, self-signup, onboarding flows and activation.
• Work closely with product, sales, and customer success teams to ensure our new AI website builder is successfully adopted across different customer segments.
• (Re)Build our Tool Stack : CRM, Calendar, Calling, Marketing Automation, Emailing, etc.
• Design and implement automations, integrations, and internal tools to streamline go-to-market operations (e.g., CRM integrations, customer tracking, marketing automation).
• Help create data flows and dashboards that track acquisition, activation, and retention across both sales-led and product-led motions.
• Troubleshoot go-to-market technical challenges and own solutions end-to-end.
• Contribute ideas to help us blend AI, automation, and human touch-points into a seamless user experience.

• 2–5 years of experience in a role supporting Go To Market teams or in a similar role.
• Comfortable with no code tools and building integrations between systems (Zapier).
• A solid understanding of SaaS customer journeys, especially Product-Led Growth (PLG) and Sales-Led Growth (SLG) models.
• A collaborative, entrepreneurial spirit — you love spotting opportunities to make things better, faster, and simpler.
• An analytical mindset — you base decisions on real customer behavior and performance metrics.
• Bonus: Experience working with AI products or rapid-scale startups.

• High Impact: You’ll have ownership over critical growth infrastructure as we reinvent the company.
• Flexibility: Work remotely or join us in Brussels — up to you!
• Innovation: Be part of a company redefining how businesses build and manage their digital presence using cutting-edge AI.
• Strong Culture: We move fast, we collaborate openly, and we deeply value initiative and ownership.
• Competitive salary package