Sr. Product Marketing Manager

The Senior Product Marketing Manager will lead the digital customer experience product solutions. This role will lead enterprise stakeholders to develop product strategies, with a focus on emerging technologies that will enable customer-experience transformation and digital innovation.

• Command digital product solutions, while inspiring the vision and thought leadership on emerging technologies (AI, AR/VR, and Connected Devices)/development methods and their application.
• Evaluate enterprise opportunities, scoping, and delivery of prototypes/POCs/MVPS.
• Lead key transformation initiatives, with cross-functional teams, prioritizing work in backlogs, and drive for products that deliver to Farmers experience expectations.
• Drive a test and learn environment by enabling new capabilities through innovation.
• Proficiently lead conversations with the executive management within the organization, and inspire clear ideas and actions.
• Collaborate with enterprise stakeholders to develop marketing requirements and detailed use cases/user stories.
• Partner closely with IT and operations to develop, manage and execute a detailed product roadmap that delivers on the needs of our customers.
• Serve as an integrator between business needs and technology solutions, helping to deliver tools and methodologies to align with Marketing goals and objectives.
• Responsible for defining strategy, requirements, prototyping, testing, training, support procedures, communications and implementation.
• Track innovation trends within the insurance industry and monitor digital growth in other verticals.
• Create competitive benchmarks to articulate benefits based on enhancements or new capabilities.
• Explore emerging technologies and provide proactive marketing and data insights to optimize opportunities that benefits customer experience.
• Make recommendations on short term and long term roadmaps that aligns with the Customer Strategy and Marketing goals.
• Conduct competitive landscape assessments to guide product development and go-to-market strategies.
• Define measurement strategies and reporting requirements to manage the effectiveness, and is responsible for successful delivery and ongoing performance management.
• Measure and report on digital marketing data and KPI’s and provide insights and business recommendations to business counterparts.
  

Total Work Experience

• Minimum Required: 4-6
• Preferred: 7-9

English Proficiency

• Required: Fluent

Required Education

• Minimum Required: Bachelor

• Preferred: Masters

Education / Degree:

• Economics / Business Administration
• Marketing
• Engineering / Computer Science or Information Technology
• Data Science or Analytics

Other Critical Skills

• Marketing channels such as Email, SMS and Calls - Intermediate

Software / Tool Skills

• Anlaytics tools such as Power BI or similar - Intermediate
• Design tools such as Figma or similar - Entry Level

• Customer Data Platforms such as Segment or similar - Entry Level
  
  Soft Skills

• Persuasive / Influential Communication:

Ability to articulate ideas clearly and persuasively to stakeholders at all levels.

Strong negotiation skills and the ability to influence decision-making processes.

• Analytical Thinking:

Strong problem-solving skills and the ability to make data-driven decisions.

Ability to analyze complex data and extract actionable insights.

• Collaboration:

Excellent teamwork skills, with the ability to work effectively with cross-functional teams.

Strong interpersonal skills to build relationships with stakeholders, partners, and team members.

• Adaptability:

Ability to thrive in a fast-paced, dynamic environment.

Flexibility to adapt to changing priorities and evolving business needs.

• Customer-Centric Mindset:

Strong focus on understanding and meeting customer needs.

Ability to empathize with end-users and create positive user experiences.

This position comes with competitive compensation and benefits package:

1. Competitive salary and performance-based bonuses
2. Comprehensive benefits package
3. Home Office model
4. Career development and training opportunities
5. Flexible work arrangements (remote and/or office-based)
6. Dynamic and inclusive work culture within a globally known group
7. Private Health Insurance
8. Pension Plan
9. Paid Time Off
10. Training & Development
11. *Note: Benefits differ based on employee level
    
    About Capgemini
    Capgemini is a global leader in partnering with companies to transform and manage their business by harnessing the power of technology. The Group is guided everyday by its purpose of unleashing human energy through technology for an inclusive and sustainable future. It is a responsible and diverse organization of over 340,000 team members in more than 50 countries. With its strong 55-year heritage and deep industry expertise, Capgemini is trusted by its clients to address the entire breadth of their business needs, from strategy and design to operations, fueled by the fast evolving and innovative world of cloud, data, AI, connectivity, software, digital engineering and platforms. The Group €22.5 billion in revenues in 2023.
    https://www.capgemini.com/us-en/about-us/who-we-are/