Senior Associate, Demand Generation

We are a growth stage company that creates software solutions combining lean principles, predictive and prescriptive analytics, and machine learning to transform hospital and infusion center operations. More than 190 health systems and over 1,200 hospitals and centers across 49 states rely on our award-winning products and expert change management services to increase patient access, decrease wait times, and reduce healthcare delivery costs. We have raised more than $300 million from top-tier investors such as Bain Capital, Insight Partners, and Goldman Sachs. We have been named among the top 100 AI companies in the world.

Please note that while this role is listed as available for remote, we are currently employing in the following states: AK, AZ, CA, CO, CT, DC, FL, GA, IL, IN, KS, LA, MA, MD, ME, MI, MO, MT, NC, NH, NJ, NV, NY, OH, OR, PA, SC, TN, TX, UT, VA, WA, WI, WV. If your state is not listed, we may not be able to proceed with your application. We have offices in Santa Clara, CA and Charlotte, NC for employees who prefer to work regularly or occasionally from an office.

The LeanTaaS Demand Generation team is seeking a dynamic, data-driven marketer to drive customer engagement, retention, and expansion. The Senior Associate, Demand Generation will own multi-channel engagement initiatives to reduce churn, execute cross-sell and upsell campaigns, and collaborate with Account Management, Customer Success, and Product Marketing teams. Additionally, it will support Account-Based Marketing by tracking key decision-makers, leveraging ABM marketing technology for personalized campaigns, and analyzing engagement and ROI in ABM accounts. 

The ideal candidate is a strategic, proactive problem solver who thrives in a fast-paced environment, balancing big-picture thinking with hands-on execution. They are highly collaborative, detail-oriented, and passionate about using marketing to strengthen customer relationships and drive revenue growth.

• Own and execute customer marketing campaigns across three business units, focusing on engagement, retention, and churn reduction.
• Develop marketing programs that reinforce product value, drive adoption, and re-engage at-risk accounts.
• Design and execute multi-channel customer engagement programs, including LeanTaaS hosted webinars, virtual roundtables, and regional User Group Meetings (UGMs) to foster peer networking and increase product adoption.
• Act as a bridge between Demand Generation, Account Management, and Sales teams to align marketing with cross-sell and upsell initiatives, leveraging digital and event-based strategies; LeanTaaS hosted webinars, customer newsletters, and regional events. 
• Manage and optimize ABM efforts, including maintaining account lists, tracking key decision-makers, monitoring strategic accounts, and leveraging marketing technology for intent-based campaigns.
• Assist in evaluating and piloting new marketing technologies and automation tools to enhance customer outreach and ABM efficiency.
• Analyze and report on customer engagement, campaign performance, pipeline influence, and overall marketing ROI.

• Bachelor's degree in Marketing or related fields or equivalent years of related experience.
• 3-5 years of experience in B2B SaaS demand generation, customer marketing, or account-based marketing.
• Strong understanding of event marketing, email marketing, webinar execution, and virtual event planning to engage and retain customers.
• Strong project management skills, with the ability to manage multiple campaigns and initiatives simultaneously
• Experience working with CRM and marketing automation tools (HubSpot, Marketo, Salesforce, Pardot, etc.).
• Familiarity with GenAI applications in marketing, including content automation, predictive lead scoring, and AI-enhanced lead conversion strategies.
• Excellent written and verbal communication skills.
• Analytical mindset with experience tracking campaign performance and making data-driven optimizations.
• Highly collaborative and able to work cross-functionally with account management, sales, client success and product marketing teams.

• Experience in healthcare or health tech marketing.
• Knowledge of customer engagement scoring models and predictive analytics for retention and expansion.

• Intellectual and emotional satisfaction of solving tough operational problems in healthcare while improving patient access and saving lives!
• Competitive compensation package that includes base salary, target bonus, and stock options
• 401(k) Match
• Comprehensive healthcare benefits
• Generous Paid Time Off and Parental Leave
• Monthly reimbursement for Skill Building 
• Monthly reimbursement for Wellness, Transportation, and/or Home Office
• Education Reimbursement for select courses/programs

Candidates must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire. Visa sponsorship is not available for this position.

LeanTaaS is an equal opportunity employer committed to promoting an inclusive work environment free of discrimination and harassment. We value diversity, inclusion, and aim to provide a sense of belonging for everyone. All qualified applicants for employment will be considered without regard to race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you require assistance during the application process, please reach out to accommodations@leantaas.com. LeanTaaS will reasonably accommodate qualified individuals with disabilities to the extent required by applicable law.

Please note: LeanTaaS is not accepting agency resumes at this time, and we are not responsible for any fees related to unsolicited resumes. Thank you.