Director, Digital Brand Strategy (Freelance)

Who we are

BMF is a global integrated creative marketing agency known for humanizing brands in unexpected, inspiring, and impactful ways. Now celebrating 20 years in business, the award-winning boutique agency is helmed by partners Brian Feit, Bruce Starr, and Ed Starr, and is supported by an experienced global team of both long-standing BMFers, and recent executive-level hires. 

BMF’s international network of cross-disciplinary creative marketers build extraordinary brand experiences around the world, and across channels. The agile team provides a fully integrated service offering, from strategy and creative to experiential, digital, talent, and public relations. Elevating brands who seek a relevant role in cultural conversations important to their audiences, BMF has a global client roster that includes Marriott, Visa, Disney, Estée Lauder, Crystal, Lamborghini, Gucci, Lilly Pulitzer, and Japan Airlines.

BMF has been recognized for its legacy of boundary-pushing work, and as an innovative marketing industry force. Among its many accolades, BMF was most recently honored by Ad Age as a 2023 Small Agency Award winner in the “Campaign Of The Year” category for its work with CBS.  

BMF is an LGBT-owned business certified by the NGLCC (nglcc.org) with diversity and inclusion as part of the agency’s core DNA. 

Our growing and dynamic agency is looking for a Director, Digital Brand Strategy to join our Digital team, where they will lead the strategic development of social & digital projects. They will play a key role in applying BMF's standards of strategic excellence to every project, delivering innovative insights & strategic recommendations to our international clients across all channels.

Does this sound like you?

As the Freelance Director of Digital Brand Strategy at BMF, you will be at the forefront of shaping and implementing our clients’ digital strategies across a variety of platforms. This strategic role focuses on driving innovation and effectiveness in digital marketing efforts for our diverse client portfolio. We seek an experienced digital strategist with exceptional collaborative, creative, and analytical skills with a passion for leveraging data and creative acumen to create impactful marketing campaigns that resonate that fuel engaging conversations online.

Responsibilities

Strategic Leadership

• Collaborate with cross-functional teams, including Digital, Creative Strategy, PR, Production, and more to develop comprehensive digital strategies that align with client goals
• Lead the formulation and execution of innovative digital marketing strategies, ensuring integration across all channels under the guidance of the VP, Digital Strategy & Analytics
• Analyze market trends, audience insights, and performance data to inform strategic recommendations and optimize platform & campaign effectiveness.
• Lead the development of digital brand, editorial and social media playbooks 
• Spearhead the development of digital brand, social, and campaign strategies with an audience-first mindset
• Lead the ideation and execution of innovative social & digital campaigns for global projects in collaboration with the Digital Creative & Influencer teams
• Oversee the strategic approach to all on-going assigned client projects, providing subject matter expertise and executional support as needed
• Oversee, mentor, and guide junior team members, fostering a culture of collaboration, creativity, and continuous learning.

Client Engagement

• Serve as the primary digital strategy contact for clients, building strong relationships and providing ongoing support and strategic guidance.
• Conduct regular client presentations to communicate strategy development, campaign performance, and optimization opportunities.

Performance Measurement

• Develop and implement metrics to evaluate campaign performance, leveraging analytics tools to derive actionable insights.
• Present performance reports to clients, outlining key learnings and recommending next steps for continued success.

• 5-7+ years of experience working in a fast-paced agency environment as a digital strategist or similar role.
• A strong understanding of end-to-end digital campaign development, including creative ideation, execution, and performance analysis.
• Proven track record of creating high-impact digital strategies that drive significant engagement and social conversations.
• Excellent project management skills, with the ability to handle multiple campaigns simultaneously while maintaining sharp attention to detail.
• Strong communication skills, capable of articulating strategic concepts and recommendations effectively to clients and internal teams.
• A clear strategic vision, complemented by a keen understanding of market trends and digital best practices.
• Ability to navigate between high-level strategic thinking and detailed execution, ensuring alignment between goals and outcomes.
• A history of delivering innovative, quality-driven work while adhering to brand standards and client expectations.
• An empathetic, patient approach to management as well as a roll-up-your-sleeves, solution-oriented, get-it-done attitude
• Proficiency in digital analytics tools (Sprout Social, Dash Hudson, Meltwater, etc.) and platforms (Meta, X, TikTok, Reddit, etc.), along with Mac proficiency, including expertise in Keynote, Excel, Google Docs, and Outlook.

What we bring to the table:

We want you to be part of a dynamic and creative team. We are vanguards in creative strategy and experts in leveraging emerging trends in popular culture, the arts, fashion and technology. We connect brands with media, influencers, artists and consumers to create today's leading experiential activations in the market. And we’ve got the cred too: we were featured in Event Marketer's IT List of Top 100 Event Agencies for the past four years. 

We offer:

• A fast-paced, creative and collaborative environment with supportive leadership.
• A culture that values ideas and innovation from everyone at every level.
• Ongoing professional development and training; we will empower you to take charge of your career path.
• Strong benefits including health and dental and unlimited time off.