Fractional Chief Marketing Officer (CMO) | Huha

Bloom is a full-service workplace design consultancy representing Huha on their search for a Fractional CMO to join their team. As Talent Advisors, we will be the liaison between our Huha and yourself during this recruitment process. We do not use fancy tech to search through resumes at Bloom; every resume is reviewed by a human to ensure that we attain a consistent and equitable interview process. You will directly join our client’s team if you are selected as the successful candidate. We look forward to seeing your application!

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Huha is an underwear brand making healthier, comfier skin-layer basics that encourage one’s sense of body positivity and self-love. In the process of creating what is better for our bodies and minds, we are creating a better world, too.

We believe that everyone deserves to feel comfortable in their skin. For too long, we’ve been trained to think that the way we look is more important than the way we feel, and we’re on a mission to change that.

We are a small but dedicated team with great ambitions. As a fast-growing startup, we believe that if we set our minds to a unified goal and work together to achieve it, the moon is the limit. Since our inception, we have doubled our growth year-over-year, given back to dozens of wonderful charities, and garnered tens of thousands of loyal customers who believe what we believe: that comfort is more important than vanity. 

Huha is on a mission to create healthier, more comfortable garments that improve one’s sense of body positivity and self-love. Our values guide our work, and our mission guides our values. 

About the Role

Huha is a rapidly growing eCommerce brand seeking leadership support in marketing during a pivotal phase of growth. We are looking for a Fractional Chief Marketing Officer (CMO) for a 4-6 month contract to provide expert guidance as we scale our marketing function. 

The fractional CMO will report to VP of Business Operations, Jona Dervishaj, and closely collaborate with the Founder & CEO, Alexa Suter and Marketing Manager, Courtney Hutchinson. We are seeking proposals from experienced fractional CMOs with a proven track record in growing D2C eCommerce brands. Experience in the fashion or women’s apparel industry is highly preferred.

This is an exciting opportunity to collaborate with a passionate, driven team where creativity, adaptability, and innovation are at the forefront. If you’re a seasoned marketing leader who thrives in a dynamic, fast-paced environment, we’d love to hear from you. 

Come as you are. Let’s build something great together.

• Strategic Planning: Develop comprehensive marketing strategies tailored to the brand's goals, ensuring alignment with overall business objectives, including geographical market expansions.
• Brand Management: Enhance brand identity and oversee brand changes as new identity roles out, across all channels, ensuring alignment and brand cohesion. 
• Digital Marketing Optimization: Oversee and refine digital marketing initiatives, including SEO, social media, email campaigns, and paid advertising, to increase both new and returning customers.
• Customer Engagement: Develop strategies to improve customer acquisition, retention, and loyalty, fostering a strong connection between the brand and its customers. Oversee the launch and initial stages of Huha’s loyalty and referral program. 
• Customer Retention: Improve Huha’s customer LTV by diving into data insights and proposing effective retention strategies.
• Building the Marketing Department: Mentor the marketing team, ensuring effective execution of marketing plans and fostering a culture of continuous improvement. Identify goals and key hires for building out the marketing team. 
• KPIs and Process: Identify key metrics to maintain a sustainable business in the short and long-term, and kick off process improvements to create efficiencies and structure in the marketing department, as well as cross-departmental processes with the marketing team. 

• You have 3+ years experience working as either a fractional or full time CMO.
• You have a background in direct to consumer eCommerce brands.
• You can paint a picture of marketing improvements needed, by looking at key metrics like MER, aMER, Retention Rate, Sales Data and so on.
• You have a gut feel for brand creatives and storytelling, which allows you to make suggestions on small changes that can lead to big improvements.
• You have a good grasp of how SMS, Email Marketing, Paid Ads, Organic Social Media, and SEO all comes together to create various touchpoints throughout the customer journey.
• You are confident on platforms like Shopify, Lifetimely, Wicked Reports, Klaviyo, Rebuy, Yotpo, Facebook Ads Manager, Google Analytics and other common eCommerce apps and plugins.
• You have successfully built and scaled a high-performing marketing team.

• Phone screen with Erica, Talent Advisor from Bloom
• Video Interview with Alexa Suter, CEO & Founder and Courtney Hutchinson, Marketing Manager
• Proposal delivery from candidate (4-6 month range)
• Final In-person interview with Alexa Suter, CEO & Founder and Jona Dervishaj, VP Business Operations 
• Reference checks
• Negotiations and decision

• This is a hybrid role based in Vancouver, Canada, and will require travel to our office. 
• At this time, we are only considering candidates based in the Vancouver area for this role. We appreciate your understanding and encourage you to explore other opportunities with us in the future if you're located outside of this area.

Like Bloom, Huha is committed to a fair and equitable hiring process for all candidates. To ensure that each candidate’s journey is consistent and the selection process is unbiased, Hiring Managers will not respond to any personal messages regarding this role or other opportunities. To apply, please submit your application via Bloom.

How We Hire

Huha is committed to a fair and equitable hiring process for all candidates. To ensure that each candidate’s journey is consistent and the selection process is unbiased, the team at Huha will not be responding to any personal messages regarding this role or other opportunities.

Huha is a proud equal opportunity workplace that is committed to equal employment opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We’re looking for motivated and compassionate people who can execute from the ground up and support the work that Huha believes in.

Huha is committed to developing an inclusive, barrier-free recruitment process and work environment.

Should you require any accommodation, please inform us, and we will work with you to meet your accessibility needs. For any accessibility-related assistance, requests for information in accessible alternative format, or to report any accessibility problems, please share in your application or email agnes@buildwithbloom.com.