Product Marketing Specialist

Company Overview

BIOTA Smart Home is at the forefront of smart home technology, dedicated to enhancing everyday living through innovative and intelligent solutions. Our mission is to empower homeowners to create a personalized and connected living environment that is efficient, convenient, and secure. We pride ourselves on our commitment to quality, creativity, and customer satisfaction.

Position Overview

The Product Marketing Specialist will play a pivotal role in driving the marketing strategy for BIOTA’s range of smart home products. This position involves close collaboration with the product development team to understand product offerings and translate their features and benefits into compelling marketing campaigns. You will work to ensure that our customers recognize the advantages of our technology and its applicability to their lives.

Key Responsibilities

• Develop and implement marketing plans that effectively promote BIOTA’s smart home products.
• Conduct market research to gather insights on customer preferences and industry trends, translating findings into actionable marketing strategies.
• Create high-quality marketing materials, including brochures, web content, and social media posts that communicate product value propositions.
• Support the sales team by providing training materials and tools that articulate product benefits and competitive advantages.
• Analyze campaign performance metrics and adjust strategies accordingly to maximize effectiveness and ROI.
• Collaborate with cross-functional teams to ensure brand consistency and successful product launches.
• Manage relationships with external marketing agencies and vendors to execute promotional activities and events.
• Engage with industry influencers and participate in events to enhance brand visibility.

• Bachelor’s degree in Marketing, Business or related field.
• 2+ years of experience in product marketing or related roles.
• Demonstrated knowledge of marketing principles, strategies, and branding techniques.
• Exceptional written and verbal communication skills, including the ability to create engaging content.
• Experience with digital marketing channels and tools.
• Analytical mindset with the ability to interpret data and make informed decisions.
• Strong organizational skills and the ability to handle multiple projects in a fast-paced environment.
• Interest or experience in smart home technology is preferred.

Why Work at BIOTA

At BIOTA Smart Home, we value innovation, teamwork, and dedication. Joining our team means working in an environment that celebrates creativity and promotes professional growth. Be a part of our mission to redefine home living by integrating technology into comfort and security.

Application Process

If you are passionate about marketing and technology, we invite you to apply for this exciting opportunity!