Brand Manager: House Brands: Ash & Fir, Marcellin and Wren

As a Brand Manager at Bespoke Post, you’ll be integral to managing our House Brands, including Ash & Fir, Marcellin, and Wren. Your role will involve developing strategic assortment plans, executing product launches, and driving brand engagement. You’ll collaborate with various teams to ensure our product offerings align with market trends and customer needs.

The Brand Manager role at Bespoke Post requires a blend of creativity and analytical skills. Candidates should ideally possess experience in brand management, excellent problem-solving abilities, and a solid understanding of market dynamics. Familiarity with vertical retail models and brand positioning strategies will also be valuable in this position.

Bespoke Post offers a competitive salary range of $90,000 to $100,000 along with company equity and an annual bonus opportunity. Benefits include unlimited vacation, comprehensive health insurance, a 401k with company contributions, and allowances for home office expenses and learning opportunities. Plus, you get a free Bespoke Post box each month!

Collaboration is key for a Brand Manager at Bespoke Post. You’ll work closely with teams like product development, marketing, and creative departments to bring products from concept to launch. This teamwork ensures that brand strategies are coherent and effective across all platforms, from e-commerce to social media.

Successful Brand Managers at Bespoke Post should be proficient in analysis, project management, and communication. Strong attention to detail is essential, as well as the ability to adapt quickly to changing market conditions and embrace a collaborative mindset. Creativity and a strong understanding of customer preferences will also be significant drivers of success.

The work environment at Bespoke Post is dynamic and inclusive. Brand Managers balance the autonomy of ownership with collaborative teamwork opportunities. The role fosters a culture of innovation and discovery, encouraging you to explore new ideas while effectively managing your responsibilities.

Working as a Brand Manager at Bespoke Post opens the door to numerous growth opportunities. Not only will you develop invaluable skills in brand strategy and product management, but you’ll also gain exposure to cross-functional teams and decision-making processes, positioning you well for future leadership roles within the company.

When developing a strategic assortment plan, I start by analyzing customer data and market trends to understand customer preferences. I collaborate closely with buyers and product development teams to ensure our offerings align with market demands, while also considering brand positioning and budget constraints.

In my last role, I successfully launched a product by first conducting comprehensive market research to identify customer needs. I coordinated closely with marketing and creative teams to develop a compelling promotional strategy and set measurable goals to track the product's performance post-launch.

To monitor market trends, I utilize a combination of tools including analytics software, customer feedback surveys, and competitor analysis. Staying updated on industry news and attending trade shows also help maintain a comprehensive understanding of emerging trends that could influence our product offerings.

I ensure brand consistency by developing comprehensive brand guidelines that clearly outline our brand’s voice, style, and visual identity. Regular collaboration with the marketing and creative teams is essential to maintain these standards across all channels, from e-commerce to social media.

I once analyzed a product's performance by reviewing sales data and customer feedback. This involved identifying patterns, measuring against KPIs, and conducting root cause analysis for poor sales. Based on my findings, I recommended adjustments in marketing strategies, which ultimately enhanced performance.

Setting financial objectives involves a thorough analysis of past performance, market conditions, and sales forecasts. I collaborate with planning teams to align our financial objectives with product strategy, ensuring they are ambitious yet achievable, and continually monitor progress against these goals.

Prioritizing tasks involves assessing the impact and urgency of each task against overall company goals. I use project management tools to keep track of deadlines and progress, ensuring I focus on high-impact activities first, while maintaining flexibility to adapt to changing circumstances.

When conducting quality assurance for marketing materials, I ensure that all content aligns with brand guidelines, accurately represents the product, and adheres to our pricing and promotional strategies. This meticulous attention ensures that our messaging remains clear and coherent across all platforms.

Identifying new product opportunities involves thorough market research, competitor analysis, and customer feedback. I also look for gaps in our current offerings and trends indicating customer interest, allowing me to craft compelling business cases to present to my team.

Maintaining collaboration across departments hinges on open communication and establishing mutual goals. I make it a priority to engage regularly with other teams through meetings and collaborative projects to foster relationships and ensure everyone is aligned towards common objectives.